Comscore and Nexstar Reach Multi-Year Agreement For Linear And Cross-Platform Audience Measurement
Comscore to Provide Currency-Grade Measurement Metrics for Nexstar’s Local TV, Broadcast, Network, and Digital Businesses RESTON, VA (Jan. 23, 2024) — Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will […]
