(Variety) The CW Unveils New Branding Look, Dropping the ‘The’ and Embracing a ‘Hot Sauce’ Color Palette (EXCLUSIVE)

“The CW is spicing up its look. Timed to Sunday’s airing of the Critics Choice Awards, the Nexstar-run netlet is unveiling an “evolution” in its logo and brand identity. That includes a new red-orange color palette that the network calls ‘CW hot sauce.'”

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