(SBJ) SBJ Media Innovators: The CW’s Brad Schwartz outlines network’s sports vision
“The CW had zero hours of sports programming just two years ago. In 2025, that number is up 500. So why the pivot?” Continue reading via sportsbusinessjournal.com.
“The CW had zero hours of sports programming just two years ago. In 2025, that number is up 500. So why the pivot?” Continue reading via sportsbusinessjournal.com.
“As the federal government shutdown continues into its second month, The Hill says it’s seeing a surge in readership as the digital news brand delivers nonstop coverage from inside the Beltway.” Click here to continue reading via Forbes.com.
“Imagine you just finished dinner and are about to unwind for the night with your family. Somebody suggests watching the news. What channel will be put on? If your family is like mine, people have different opinions. Always. And it’s always between two options. So, instead of arguing, we turn on SNL’s ‘The Best of […]
“The upstart cable news network NewsNation scored a prime time ratings victory Saturday night, outperforming established rivals CNN and MSNBC on a night dominated by news coverage of the killing of conservative activist Charlie Kirk.” Click here to continue reading via Forbes.com.
“Over the summer, executives at the CW Network put together the early season college football schedule. Under a sublicensing agreement with ESPN, the CW airs 13 Atlantic Coast Conference football games each year, but the network often airs games that ESPN would rather not broadcast. This week, though, ESPN is likely envious.” Click here to […]
“Miami-USF isn’t just another college football game on Saturday afternoon. It’s the biggest test yet for The CW’s unlikely transformation into a legitimate sports destination.” Click here to continue reading via awfulannouncing.com.
“Brad Schwartz couldn’t hide his excitement. Yes, the president of The CW was rooting for USF to upset Florida last week in Gainesville. No, he doesn’t have any obvious ties to the school. The impetus for that interest? That’d be because The CW is broadcasting this week’s matchup between No. 5 Miami and No. 18 […]
“Nexstar Media Group has agreed to a multiyear extension of its agreement with Nielsen, which will continue as a preferred provider of local and national TV audience-measurement services to the broadcaster.” Click here to continue reading via Broadcasting & Cable.
“Nexstar Media Group said it signed a long-term deal with Comscore to provide cross-platform audience measurement metrics for its local stations, its The CW network nationally and its digital assets. The contract follows a process in which Nexstar invited measurement companies to submit proposals for improved audience measurement.” Click here to continue reading via Broadcasting […]
“Nexstar Media Group’s cable news network NewsNation is branching into the audio business. Its NewsNation Audio Network offers ready-to-broadcast audio clips culled from its TV news programs for participating radio stations and audio platforms. “The NewsNation Audio Network will offer an ongoing daily service of audio clips featuring coverage from its reporters and breaking news […]