News_Networks

(Forbes) How The CW Is Betting On Sports To Attract Viewers And Advertisers

“Over the summer, executives at the CW Network put together the early season college football schedule. Under a sublicensing agreement with ESPN, the CW airs 13 Atlantic Coast Conference football games each year, but the network often airs games that ESPN would rather not broadcast. This week, though, ESPN is likely envious.” Click here to […]

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(SBJ) CW angling for major impression ahead of first ranked college football matchup

“Brad Schwartz couldn’t hide his excitement. Yes, the president of The CW was rooting for USF to upset Florida last week in Gainesville. No, he doesn’t have any obvious ties to the school. The impetus for that interest? That’d be because The CW is broadcasting this week’s matchup between No. 5 Miami and No. 18 […]

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(B&C) Nexstar Picks Comscore for Local, National, Cross-Platform Audience Measurement

“Nexstar Media Group said it signed a long-term deal with Comscore to provide cross-platform audience measurement metrics for its local stations, its The CW network nationally and its digital assets. The contract follows a process in which Nexstar invited measurement companies to submit proposals for improved audience measurement.” Click here to continue reading via Broadcasting […]

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(Inside Radio) NewsNation Launches Audio Network, Leveraging TV News Clips For Radio.

“Nexstar Media Group’s cable news network NewsNation is branching into the audio business. Its NewsNation Audio Network offers ready-to-broadcast audio clips culled from its TV news programs for participating radio stations and audio platforms. “The NewsNation Audio Network will offer an ongoing daily service of audio clips featuring coverage from its reporters and breaking news […]

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