Veteran Media Executive Returns to the Central Valley to Lead KSEE-TV (NBC), KGPE-TV (CBS) and YourCentralValley.com
FRESNO, California and IRVING, Texas — Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that its wholly-owned subsidiary, Nexstar Broadcasting, Inc., has named J.R. Jackson Vice President and General Manager of KSEE-TV (NBC), KGPE-TV (CBS) and associated mobile / digital operations, including YourCentralValley.com, serving Fresno, CA (DMA #55). Mr. Jackson replaces Matthew Rosenfeld who was recently promoted to Senior Vice President and Regional Manager of Nexstar Broadcasting. Mr. Jackson will relocate to Fresno and assume his new responsibilities immediately. He will report to Mr. Rosenfeld.
He joins Nexstar from KVAL-TV (CBS) and KMTR-TV (NBC/CW) in Eugene, OR (DMA #117) where he served as Vice President and General Manager. The appointment is a homecoming for Mr. Jackson, who worked for nearly a decade in Fresno, serving as General Sales Manager at KMPH-TV (FOX) and KFRE-TV (CW). Prior to living in Central Valley, he served as General Sales Manager for KOVR-TV (CBS) in Sacramento, CA (DMA #20). During his California broadcasting tenure, Mr. Jackson consistently exceeded revenue results, while developing non-traditional revenue streams and unparalleled marketing opportunities that produced successful results for advertising clients.
“J.R. is a well-respected leader with an impressive background in broadcasting sales management, operations and marketing, including over two decades of experience in television and radio across California,” said Mr. Rosenfeld. “He has developed long-standing relationships in the Fresno region through his commitment to serving the needs and interests of its local communities and he is a trusted business partner who is devoted to the growth of local businesses across Central Valley. In addition, J.R. has a long history of optimizing sales performance and exceeding revenue targets by developing innovative multiplatform marketing solutions that help clients enhance sales.”
Mr. Jackson has extensive executive broadcast experience in major television markets throughout the country, with expertise in station and sales management, client and revenue development, and local programming and content creation across multiple media platforms. During his tenure, he led highly-effective operating teams and implemented sales, marketing and digital media initiatives that drove increased revenues. Mr. Jackson held a variety of sales positions of increasing responsibility earlier in his career, serving as a local sales manager at KPIX-TV in San Francisco, CA (DMA #6), and later, as Director of Sales on behalf of CBS Radio (now Entercom) stations in Dallas, TX (DMA #5).
Commenting on his new role, Mr. Jackson stated, “I am very happy to be joining Nexstar, the nation’s leading local broadcast television and media group, and I am looking forward to returning to the Fresno market and serving communities across California’s Central Valley. KSEE-TV, KGPE-TV, and YourCentralValley.com are critically important to the region’s viewers and I look forward to working alongside the talented staffs at these local media businesses as we work to provide exceptional local news and unique programming to our audiences, as well as premium, results-driven local marketing opportunities for our business partners.”
Mr. Jackson has served a multitude of community organizations everywhere he has lived. He helped facilitate several St. Jude dream home giveaways both in Sacramento and Fresno, raising close to $10 million. Most recently, he worked with the Boys and Girls Clubs, Food for Lane County, Veteran Honor Flight and the Salvation Army in Eugene, OR. He looks forward to continuing KSEE24 and KGPE’s long tradition of serving local communities across California’s Central Valley in his new role.
Mr. Jackson attended Yuba College in his hometown of Yuba City, California, and has lived in California for the majority of the last 40 years.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 197 television stations and related digital multicast signals reaching 115 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv.
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