Nexstar Broadcasting Announces New Senior Vice President and Regional Manager Appointments to Support Expanding Platform and Ongoing Growth
Matthew Rosenfeld and Traci Wilkinson Promoted to Newly-Created Regional Management Positions Overseeing Nexstar’s Television and Digital Media Operations in Select Markets
IRVING, Texas – Nexstar Media Group, Inc. (NASDAQ: NXST) announced today that Matthew Rosenfeld and Traci Wilkinson have been promoted to Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc. The appointments reflect Nexstar’s strategy to promote from within and from acquired entities by identifying proven broadcast and digital media leaders to oversee its assets on a regional basis. Mr. Rosenfeld and Ms. Wilkinson’s promotions are effective immediately upon the completion of Nexstar’s acquisition of Tribune Media Company which is expected to occur in third quarter of 2019.
In their new roles, Mr. Rosenfeld and Ms. Wilkinson will work across the Nexstar organization and with other corporate personnel to improve operating efficiencies and the effectiveness and service of the Company’s operations. Additionally, they will be responsible for executing and monitoring action plans to ensure the Company achieves corporate and regional business objectives and financial goals.
Matthew Rosenfeld joined Nexstar following the Company’s acquisition of certain Granite Broadcasting and Newport Television assets in March 2013 and brings over two decades of broadcasting and sales management experience to his new role. Mr. Rosenfeld currently serves as Vice President and General Manager of KSEE-TV (NBC), KGPE-TV (CBS) and YourCentralValley.com serving Fresno, CA (DMA #54). Under his leadership, he managed a $5.0 million capital investment in news, operational and overall facility improvements to accommodate expanded local news and associated content production, while successfully directing the realignment of Nexstar’s Fresno operations with a freshly invigorated focus on local community involvement. His efforts and initiatives to enhance and expand local programming while delivering excellence in client service and sales execution resulted in improved personnel performance and revenue growth. Prior to his tenure in California, Mr. Rosenfeld served as the President and General Manager of WTVH-TV (CBS) in Syracuse, NY and WBNG-TV (CBS/CW) in Binghamton, NY. Earlier in his broadcasting career, he served in various sales management and account executive roles at WSTM-TV (NBC), WSTQ-TV (UPN), WSPX-TV (PAX), and WTVH-TV (CBS).
Traci Wilkinson brings over 25 years of broadcasting and sales management experience to her new role. Ms. Wilkinson joined Nexstar in November 2016 when the Company acquired certain assets from Meredith Corporation and currently serves as Vice President and General Manager of KASW-TV (CW) and yourphx.com in Phoenix, AZ (DMA #12). Under her leadership, she transformed KASW-TV from an underperformer to a highly competitive operation with a strong local brand by launching innovative sports and local entertainment programming, as well as unique digital content strategies that increased revenue share and expanded audience engagement. Prior to joining Nexstar, Ms. Wilkinson was Director of Sales for KTVK-TV (IND) and KASW-TV (CW). Before her tenure in Phoenix, she served in various sales management and account executive positions at 103.7 FM, KONG-TV (IND) and NWCN-TV in Seattle, WA. Ms. Wilkinson began her media career in 1994 as a Local Account Executive for Comcast Cable in Tacoma, WA.
Commenting on the appointment, Tim Busch, President of Nexstar Broadcasting, Inc. stated, “As we continue building the Company through a disciplined approach, Nexstar’s strategy of identifying leading talent in our organization and at acquired entities enables us to appoint proven broadcast and digital media leaders. Matthew and Traci bring a track record of delivering industry-leading innovation, revenue growth and meticulous M&A integration to their new roles and this focus has been fundamental to our consistent long-term success.
“Throughout their respective careers, Matthew and Traci have demonstrated a results-oriented, entrepreneurial approach to the broadcasting business and have an established history of transforming operations and achieving outstanding revenue results. Their promotions to the Nexstar senior management team reflect their exceptional contributions and performance since they’ve joined Nexstar and we are confident in their abilities to continue elevating the value of Nexstar’s on-air and digital platforms. In their new roles, both will be executing initiatives to develop local viewership, while further enhancing the effectiveness and value of our local media platform. With the senior management appointments announced today, Nexstar will be well positioned to extend our legacy of delivering exceptional service to the local communities where we operate. We are energized and excited about the opportunities before us and look forward to their contributions in their respective new roles upon closing of the pending Tribune transaction.”
Commenting on his new position, Mr. Rosenfeld stated, “I’m thrilled to expand my role with Nexstar and look forward to working with Tim, the executive management team and a talented group of General Managers to further enhance our broadcast and digital content and revenue. I look forward to applying my management and sales experience to further strengthen Nexstar’s position as a leading provider of superior service to our clients, advertisers, and the local communities we serve. Nexstar is recognized in our industry for its commitment to providing exceptional, relevant local content across all screens and devices, while offering innovative and effective marketing solutions to local and national advertisers and I intend to strengthen that distinction as the Company continues to grow.”
Commenting on her new position, Ms. Wilkinson stated, “Nexstar’s long-term success is a result of its deep dedication to the local communities it serves across the United States and with this promotion, I look forward to building upon their long-term record of success. In this new role, I will utilize my cable, radio and broadcast television industry experience to ensure Nexstar’s ongoing success and to further support the Company’s expanded platform, increased scale, and near- and long-term growth objectives. I am excited to take on this opportunity to work with Tim and an exceptional team of broadcasters as we continue to build upon the foundation of client service excellence across our multi-distribution marketing solutions platform.”
In his new role, Mr. Rosenfeld will continue to be based out of Nexstar’s Fresno, California operations and in her new role, Ms. Wilkinson will be based at Nexstar’s corporate headquarters in Irving, Texas.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 174 full power television stations and related digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
Pro-forma for the completion of all announced transactions, Nexstar will own, operate, program or provide sales and other services to 197 television stations and their related low power and digital multicast signals reaching 115 markets or nearly 63% of all U.S. television households. For more information please visit www.nexstar.tv.
Nexstar Broadcasting, Inc.
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