Nexstar Broadcasting Expands Digital Marketing Agency Capabilities with Launch of Tactive Digital in Eighteen Markets
Tactive Digital’s Local Market Expansion Reflects Commitment to Delivering
Revenue-Generating Digital Marketing Solutions to Local and Regional Clients
Irving, TX, April 9, 2015 – Tactive Digital (www.TactiveDigital.com), a digital marketing agency and division of Nexstar Broadcasting, announced today that it has established offices in 18 markets to further develop its client engagement and service capabilities in key regions throughout the United States. Tactive Digital’s local market expansion underscores its commitment to delivering a comprehensive offering of best-of-breed digital marketing services and advertising solutions that help small, medium and large clients effectively grow their businesses.
“Digital marketing and advertising is critical to a business’ ability to target and engage consumers,” said Tom O’Brien, Nexstar Executive Vice President, Digital Media and Chief Revenue Officer. “Tactive Digital’s suite of multi-platform marketing services and digital product offerings give local and regional businesses access to the same digital tools big-brand advertisers employ to reach consumers, influence their purchase decisions and drive results. Tactive’s dedicated team of experienced digital marketing professionals will work with local and regional clients to develop innovative solutions to solve their marketing challenges and help maximize their return on marketing investments.”
Tactive Digital offers businesses a complete digital product suite drawn from a combination of companies highly experienced in mobile marketing, video targeting, reputation management, social media management, search engine marketing (SEM), search engine optimization (SEO) web design and native advertising, among other specialties. Its product offering and specialized services combine the resources, talent and expertise of industry-leading partners including proven digital-agency solutions providers Guarantee Digital and LAKANA, as well as Yashi, a pioneer of innovative location-based targeting and programmatic digital technology and services for the online video advertising industry.
Jason Gould, General Manager, Nexstar Digital said, “Regional presence is important to our customers’ success. Our existing and potential clients can rely on our proven expertise, technology innovation, and our array of digital media and marketing services to optimize their multi-platform digital marketing campaigns to create revenue opportunities for their businesses. Tactive Digital’s regional expansion will greatly improve our engagement with our customers and partners across the United States.”
Tactive Digital’s initial service rollout will occur in: Hagerstown, MD/Washington, DC; Salt Lake City, UT; Las Vegas, NV; Jacksonville, FL; Memphis / Jackson, TN; Fresno, CA; Wilkes-Barre / Scranton, PA; Little Rock, AR; Green Bay, WI; Springfield, MO; Rochester, NY; Syracuse, NY; Champaign, IL; Fayetteville, AR; Evansville, IN; Peoria / Bloomington, IL; Lubbock, TX; and Wichita Falls, TX.
About Tactive Digital
Tactive Digital, a division of Nexstar Broadcasting, is a digital marketing agency offering a complete suite of digital marketing solutions to meet the needs of local, regional and national advertisers. The agency employs a strategic and tactical approach to drive results and impact to the benefits of clients. The company’s consultative approach allows clients to better understand the opportunity as it relates to their business and the path needed to help drive results. Tactive Digital has 18 offices throughout the U.S. and is headquartered in the Dallas, TX area. Visit www.TactiveDigital.com for more information about our products and services.
For more information, contact
Campo Communications, LLC