Proven Executive with over 30 years of Local Broadcasting and Sales Management Experience in West Texas to Lead KLBK-TV, KAMC-TV and EverythingLubbock.com
LUBBOCK and IRVING, Texas – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today that Cindy Gilstrap has been promoted to Vice President and General Manager of KLBK-TV (CBS) and the stations’ associated digital services, including community web portal EverythingLubbock.com serving Lubbock, TX (DMA #145). In her new role, she will also oversee Nexstar’s joint operating agreement with Mission Broadcasting’s KAMC-TV (ABC). Since 2012, Ms. Gilstrap has served as KLBK-TV Director of Sales where she was responsible for overseeing all aspects of the station’s sales department. Ms. Gilstrap will assume her new responsibilities immediately and report to Julie Pruett, Senior Vice President of Nexstar Broadcasting.
Cindy Gilstrap replaces Eric Thomas who has been promoted to Vice President and General Manager of WGMB-TV (FOX), WBRL-TV (CW) and associated digital services, including community web portal www.brproud.com, serving Baton Rouge, LA (DMA #93).
An accomplished executive, Cindy Gilstrap’s broadcast industry career in West Texas spans over three decades, with expertise in local and national sales management, new business development and strategic planning across multiple media platforms. Ms. Gilstrap joined Nexstar in 2002 as Local Sales Manager of KLBK-TV, where she directed local sales teams that consistently grew market share and outperformed revenue targets. She was promoted to Director of Sales of the station in 2012 and during her tenure, Ms. Gilstrap developed and led highly effective teams and implemented sales, marketing and digital media initiatives that drove increased market share and profitability at the station. In addition, she developed creative sales strategies that resulted in higher customer retention and significantly increased new direct business development. Prior to joining Nexstar, she served Raycom Media for thirteen years in Lubbock as a Local Sales Executive for KCBD-TV (NBC). Earlier in her career, she held Sales Executive roles at radio stations KKCL-FM (formerly KVOQ) and KLLL-FM in Lubbock and at KJIN-AM in Houma, LA.
Commenting on the appointment, Julie Pruett stated, “Localism is a top priority at Nexstar and for over three decades Cindy has demonstrated a deep commitment to serving the needs and interests of local communities in Lubbock and greater Western Texas. A well-respected leader, Cindy has built high-achieving, deeply engaged sales teams that have established enduring partnerships with local advertisers, businesses and community organizations by providing unparalleled client service. She brings to her new position a deep understanding of Nexstar and our critical functions including exclusive local content production, digital and social media integration, strategic planning and effective cross-platform marketing solutions. Throughout her career, she has demonstrated a results-oriented, entrepreneurial approach to the business of broadcasting and has consistently exceeded economic goals. Cindy is taking the logical next step in her professional career and we have the highest degree of confidence in her ability to continue elevating the level of value and service that KLBK-TV, KAMC-TV and EverythingLubbock.com currently provide to the local marketplace.”
Commenting on her new role, Cindy Gilstrap stated, “Nexstar’s long-term success is a result of its deep dedication to the local communities it serves across the United States. In this new role, I’m committed to delivering exceptional local programming and service to viewers and advertisers throughout Lubbock— a community I’ve been proudly serving for over thirty years. In addition, I will leverage the management experience and relationships built over my career to generate results and further strengthen the position of our Western Texas television and digital operations. I look forward to taking on this new opportunity at Nexstar and working alongside the exceptional local media teams at KLBK-TV, KAMC-TV and EverythingLubbock.com.”
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 104 television stations and 200 related digital multicast signals reaching 62 markets or approximately 18.1% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
Pro-forma for the completion of all announced transactions, Nexstar will own, operate, program or provide sales and other services to 171 television stations and their related low power and digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar and Media General claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, the ultimate outcome and benefits of a transaction between Nexstar and Media General and timing thereof, and future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the timing to consummate the proposed transaction; the risk that a condition to closing of the proposed transaction may not be satisfied and the transaction may not close; the risk that a regulatory approval that may be required for the proposed transaction is delayed, is not obtained or is obtained subject to conditions that are not anticipated, the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of Media General (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar and Media General undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see the definitive joint proxy statement/prospectus of Nexstar and Media General and Media General’s and Nexstar’s other filings with the SEC.
Nexstar Broadcasting Group, Inc.
Joseph Jaffoni, Jennifer Neuman
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