Nexstar Broadcasting Names Curt Molander Vice President And General Manager Of Evansville, Indiana Broadcast And Digital Operations
Accomplished Industry Executive with over 22 Years of Broadcasting Experience to Lead WEHT-TV and Tristatehomepage.com
EVANSVILLE, Indiana and IRVING, Texas (November 19, 2015) – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today that Curt Molander has been named Vice President and General Manager of WEHT-TV (ABC) and associated digital and mobile assets including TriStateHomepage.com and Tristate on the Go, serving the Evansville, IN market (DMA #103). In his new role, he will also oversee Nexstar’s relationship with WTVW-TV (CW) through an Outsourcing Agreement with Mission Broadcasting. Mr. Molander will assume his new responsibilities immediately and will report to Bill Sally, Senior Vice President and Regional Manager for Nexstar Broadcasting.
Curt Molander’s broadcasting career spans over two decades, with expertise in station management, local and national sales, new business development and strategic planning across multiple media platforms. Prior to joining Nexstar, he served as General Manager of WJHG -TV and WECP-TV serving the Panama City, Florida DMA. Under his leadership, he improved client retention and achieved consistent growth in new business that resulted in significant increases in revenue and market share. Additionally, he built an award winning news product and led the strategic launch of a new CBS affiliation, which delivered a distinct competitive advantage in the market through greater local content delivery. During his tenure in Panama City, Mr. Molander was deeply involved in the local community through multiple organizations including serving as a Chairman of the Board and Campaign Chair of the United Way of Northwest Florida.
Prior to his term in Panama City, Mr. Molander spent five years at WMTV-TV in Madison, WI, as their National and General Sales Manager where under his direction; the sales team produced quantifiable gains in revenue and market share through the successful execution of creative marketing initiatives and new business development strategies. Earlier in his career, Mr. Molander worked as a national account executive at Petry Television in Chicago, IL and as a local account executive at WKOW-TV in Madison, WI and both WIFR-TV and WREX-TV in Rockford, Illinois.
Commenting on the appointment, Bill Sally stated, “Curt has an impressive industry background including extensive experience enhancing the effectiveness and value of station operations and achieving exceptional financial results. He is a well-respected leader who has a proven record of building high-performance broadcast and digital media sales teams and implementing successful marketing and new media initiatives for local businesses and community organizations. In addition, he has consistently exceeded station economic goals, improved the customer service experience for local and national advertisers, expanded strategic business partnerships and significantly improved viewer engagement with original local content. Curt’s entrepreneurial approach is consistent with our Evansville operation’s competitive market edge and his Midwest broadcast experience and values will quickly resonate with our viewers and the business community. With his extensive industry experience and results-oriented focus, we are confident that his valuable management, relationship-building and marketing expertise will continue to strengthen our Evansville broadcast and digital media operations.”
Commenting on his new role, Curt Molander stated, “Nexstar’s organization-wide commitment to local viewers and advertisers is unparalleled in the broadcasting industry and reflects the Company’s enduring success. I am excited to return to the Midwest where my broadcast career began and am committed to forging new relationships and business partnerships in the local Evansville community. In this new role, I will utilize my extensive management and marketing experience to build on the success of Nexstar’s broadcast and digital operations in Evansville as we continue our work in delivering unrivaled levels of service and compelling content to advertisers and local viewers. I look forward to working with the exceptional team of accomplished professionals at WEHT-TV, WTVW-TV and TriStateHomeage.com, whose efforts have led to multiple awards including a distinguished Edward R Murrow and prestigious Indiana Broadcasters Association Station of the Year.
Mr. Molander earned a Bachelor of Arts degree from Southern Illinois University. He and his wife, Kristen, along with his son, Justin, and daughter, Lauren will be relocating to the Evansville community.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 106 television stations and related digital multicast signals reaching 57 markets or approximately 17.3% of all U.S. television households. Nexstar’s portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Bounce TV, Me-TV, LATV, Estrella, This TV, Weather Nation Utah, Movies! and News/Weather. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
Pro-forma for the completion of all announced transactions Nexstar will own, operate, program or provide sales and other services to 115 television stations and related digital multicast signals reaching 62 markets or approximately 18.1% of all U.S. television households.
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