Leading Television and Marketing Executive with over 35 Years of Network and Broadcast Industry Experience to Lead WLNS-TV and WLNS.com
LANSING, Michigan and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Scot Chastain has been named Vice President and General Manager of CBS affiliate WLNS-TV and associated mobile/digital services, including WLNS.com, serving Lansing, MI (DMA #110). In his new role, he will also oversee Nexstar’s relationship with Shield Media-owned ABC affiliate WLAJ-TV and CW affiliate ELAJ-TV under a joint operating agreement. Mr. Chastain will assume his new responsibilities immediately and report to Theresa Underwood, Senior Vice President of Nexstar Broadcasting, Inc.
Scot Chastain brings to his new role at Nexstar over three decades of executive and professional experience across all facets of the network and local broadcast television business including marketing, promotions, production, new business development and a strategic planning across multiple media platforms. Before Nexstar, Mr. Chastain served as Owner and Principal Marketing Consultant for 630 Marketing, where he provided strategic marketing direction and event production consulting services for a variety of business-to-business and business-to-consumer clients in media, among other industries.
Prior to that, Mr. Chastain spent over 20 years working for the NBC Television Network where he held a number of senior level positions during his tenure. In his most recent role, he served as Executive Vice President, Affiliate Marketing and Development where he led a bi-coastal staff responsible for developing and distributing all network marketing and sales marketing content across more than 240 NBC owned and network-affiliated television stations. Earlier in his career at NBC, he served as Senior Vice President of Affiliate and Marketing Development and before that, he held various positions of increasing responsibility in the Affiliate Advertising & Promotion Services department, including Manager, Director and Vice President.
Throughout Mr. Chastain’s career at NBC, he built a record of developing results-driven local marketing solutions while optimizing all platforms to expand audience reach and engagement for stations nationwide. In addition, he created new business opportunities for NBC stations by establishing new promotional and sales partnerships. Most notably, the record of achievements under his leadership earned him a number of company awards for excellence throughout his years of service.
Prior to joining NBC, Scot Chastain served in various staff and management-level roles in marketing, promotions and production at local broadcast stations including WDSU-TV (NBC) in New Orleans, LA; WXII-TV (NBC) in Winston-Salem, NC and KBTX-TV (CBS) in Bryan, TX.
Commenting on the appointment, Theresa Underwood stated, “Scot Chastain is an accomplished television and marketing executive with an impressive career that spans over three decades. A well-respected leader, he has a proven record of building successful teams who developed effective cross-platform marketing solutions and unique promotional opportunities that leveraged local programming and community-focused content to deliver positive outcomes for clients. In addition, he has consistently exceeded economic goals by implementing innovative television and digital marketing strategies that expanded audience reach and community engagement. With a results-oriented and entrepreneurial approach, we are confident that his valuable marketing expertise on the local broadcast and network side of the industry, combined with his strong business relationships, will enhance the leadership position of our local Lansing operations and build upon the achievements of WLNS-TV and WLNS.com.”
Commenting on his new role, Scot Chastain stated, “Nexstar’s strong commitment to superior local content combined with diversified marketing solutions will yield distinct competitive advantages for our viewers and clients in the greater Lansing region. In this new role, I will leverage the business relationships, management experience and marketing expertise built over my career to generate results and further strengthen the position of our Lansing television and digital operations. I greatly look forward to joining Nexstar working alongside the exceptional local media team at WLNS-TV and WLNS.com as we work to expand our local marketing solutions across multiple platforms for our advertising partners, while also building continued viewership growth through the delivery of enhanced local news content and entertainment programming for our local viewers throughout Michigan’s capital region.”
Mr. Chastain earned his Bachelor of Science in Journalism from Texas A&M University located in College Station, TX. He is an active participant in numerous industry-related associations having recently served as Co-Chair of the Board of Directors of PromaxBDA and is currently Board Member of the Society of Voice Arts and Sciences. Additionally, he is a former member of the NBC Universal Marketing Council and National Association of Broadcasters Digital TV Transition Committee.
Mr Chastain has received numerous awards and accolades in acknowledgment of his service from prestigious organizations including the Muscular Dystrophy Association, Piedmont-Triad Advertising Club of North Carolina, PromaxBDA, Texas Association of Broadcasters and United Press International.
Scot and his wife Jennifer are relocating to Lansing with their two sons Jack and Carson.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 174 television stations and related digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
Nexstar Broadcasting Group, Inc.
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