Nexstar Broadcasting Promotes Arika Zink to Vice President and General Manager Of Roanoke/Lynchburg, Virginia Television and Digital Operations
ROANOKE, Virginia and IRVING, Texas (July 30, 2015) – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today that Arika L. Zink has been promoted to Vice President and General Manager of WFXR-TV (FOX) and WWCW-TV (CW) serving the Roanoke / Lynchburg / Blacksburg, VA DMA (#67) and the stations’ associated digital services including VirginiaFirst.com. Since 2012, Ms. Zink has served as Vice President and General Manager of the Nexstar-owned ABC affiliate, WEHT-TV, and had oversight of the CW affiliate, WTVW-TV (through a shared services agreement with Mission Broadcasting) serving the Evansville, IN (DMA #103), and the stations’ associated digital services including Tristatehomepage.com. Ms. Zink will assume her new responsibilities on August 6th and will report to Timothy Busch, Co-Chief Operating Officer of Nexstar Broadcasting.
Arika Zink has nearly three decades of combined broadcast television and sales management experience. During her tenure in Evansville, Ms. Zink developed and led highly effective teams and implemented sales, marketing and digital media initiatives that resulted in increased market share and profitability at both stations. In addition to launching additional local content and news programming, in 2013 she directed the successful CW affiliation launch on WTVW-TV that enhanced and expanded the network content and entertainment programming options provided to local viewers.
From 2009 to 2011, Ms. Zink served as VP and General Manager of Four Points’ West Palm Beach, FL television operations including WTVX-TV (CW), WTCN-CA (MyNetworkTV), WWHB-CA (Azteca América), LATV and the stations’ associated digital services. Under her leadership, to address the needs of both the English and Spanish-speaking communities in West Pam Beach, she expanded the stations’ local sports and entertainment programming while consistently delivering exceptional service to local viewers and advertisers.
Throughout her Nexstar career, Ms. Zink has successfully exceeded economic goals while elevating the level of service provided to the local community and increasing viewer engagement and interaction the Company’s broadcast and digital platforms. The stations she has managed have won numerous awards for excellence in local news production and service including a National Murrow, five Regional Murrows, the CW (APEX) Affiliate Partner in Excellence, Indiana Broadcasters Association Television Station of the Year (2014), Indiana Associated Press Most Outstanding News Operation (2014), among others.
Prior to joining Nexstar, Ms. Zink served as the Corporate Director of Broadcast Operations for Hearst-Argyle Television. Prior to that, she held broadcast sales and management positions in South Carolina, Ohio and West Virginia and began her television career in 1986.
Commenting on the appointment, Tim Busch stated, “Arika has outstanding executive broadcast leadership experience managing operations in both small and large television markets with multiple network affiliations. She brings to her new position a proven record of success and a deep understanding of Nexstar and our critical functions including station management, exclusive local content origination, digital and social media integration and strategic planning, focused on providing unique marketing opportunities to our clients across multiple media platforms. Localism is a top priority at Nexstar and Arika has consistently demonstrated her deep local community commitment by elevating the level of service at the stations she has managed through the creation and expansion of leading local news programming and community-focused content, as well as digital and mobile service offerings. A well-respected leader, Arika has built high-achieving, deeply engaged sales teams that have established enduring partnerships with local advertisers, businesses and community organizations by providing unparalleled client service.
“Throughout her career she has demonstrated a results-oriented and entrepreneurial approach to the business of broadcasting and we are confident that her valuable management, marketing, and relationship building expertise will enhance the effectiveness and value of our marketing solutions platforms and services provided to the greater Roanoke community.”
Commenting on her new role, Arika Zink stated, “Nexstar’s long-term success reflects its core commitment to viewers and advertisers across each of our individual markets. In my new role, I will leverage my multiple market experience and relationships built over my career to generate results and further strengthen the position of our Roanoke television and digital operations. I look forward to taking on this new opportunity at Nexstar and working alongside the exceptional team of broadcasters at WFXR-TV, WWCW-TV and VirginiaFirst.com. Finally, with the upcoming launch of our new expanded local news programming that will originate from the stations’ new state-of-the-art broadcast facility, we will build upon our foundation of local community service excellence by delivering the most compelling and informative local news, exclusive sports and community programming to viewers across West Central Virginia where, when, and how they want it.”
A native of West Virginia, Arika graduated from West Virginia University’s Peerly Isaac Reed School of Journalism. Ms. Zink currently serves on the boards of The Indiana Broadcasters Association, Easter Seals of Southwest Indiana, Evansville American Red Cross, Evansville Sports Corporation and Evansville Junior Achievement. She has previously served on various boards and commissions associated with child safety, youth, local business development and the broadcasting industry.
Ms. Zink and her husband, Rod, are the proud parents of a first year medical student attending University of South Carolina School of Medicine in Greenville. Arika and Rod are both looking forward to immediately relocating to the Roanoke community.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 108 television stations and related digital multicast signals reaching 58 markets or approximately 18.0% of all U.S. television households. Nexstar’s portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Bounce TV, Me-TV, and LATV. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning, among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.
Co-COO/Executive Vice President
Nexstar Broadcasting Group, Inc.
Joseph Jaffoni, Jennifer Neuman
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