Nexstar Broadcasting Promotes Sandra Zoldowski to Vice President / General Manager of Grand Junction, Colorado Television and Digital Operations
Accomplished Local Broadcasting Executive to Lead KREX-TV (CBS) / Satellite Stations, KGJT-TV (MyNetworkTV), KFQX-TV (FOX) and WesternSlopeNow.com
Grand Junction, Colorado and IRVING, Texas (May 28, 2015) – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today that Sandra Zoldowski has been promoted to Vice President and General Manager of MyNetworkTV affiliate KGJT-TV, CBS affiliate KREX-TV and its satellite stations KREG and KREY, and associated digital services, including WesternSlopeNow.com serving the Grand Junction / Montrose / Glenwood Springs, CO (DMA #185). In her new role, she will also be responsible for managing KFQX-TV (FOX) under a local marketing agreement. Ms. Zoldowski will assume her new responsibilities on June 1, 2015 and will report to Brian Jones, Executive Vice President and Co-Chief Operating Officer of Nexstar Broadcasting.
Ms. Zoldowski replaces Randy Stone who was recently promoted to Vice President and General Manager of Nexstar’s television and digital operations in Monroe, Louisiana and El Dorado, Arkansas DMA (#137).
Sandra Zoldowski has over 25 years of combined broadcast television and marketing management experience with expertise in local and national sales, new business development and strategic planning across multiple media platforms. Ms. Zoldowski joined Nexstar in 2005 and six months after joining the Company was promoted to General Sales Manager of its television and digital operations serving the Billings, Montana market. She served in that capacity for three-and-a-half years before ascending to the role of Vice President and General Manager of KSVI-TV (ABC), KHMT-TV (FOX), and YourBigSky.com in 2009. Throughout her tenure, she developed and led highly effective teams that implemented sales and new media initiatives resulting in increased market share and profitability at the stations. In addition, she developed creative sales strategies that generated local and national revenue share gains while significantly increasing customer retention and new local direct business partners.
Before joining Nexstar, Ms. Zoldowski served Kampgrounds of America, Inc. (“KOA”), North America’s largest and most established system of family campgrounds, for over 16 years. While at KOA she ascended from her initial role as Marketing Programs Manager to National Marketing Director and was responsible for overseeing all sales and marketing efforts for over 500 franchisees in the United States, Canada, and Mexico.
Commenting on the appointment, Brian Jones stated, “As a Colorado native and ten-year Nexstar Broadcasting veteran, Sandra brings an intimate understanding of the local Grand Junction community and the Nexstar organization to her new role. She has experienced tremendous success advancing our Billings, Montana operations into a position of market leadership and established a long-term record of achieving excellent financial results by implementing sales, marketing and new media initiatives that resulted in significantly better service to local viewers, businesses and community organizations. In addition, Sandra is a well-respected leader that has built a team of high-achieving local and national sales account executives that deliver compelling and effective marketing solutions for advertisers across our broadcast and digital media platforms. Throughout her career she has demonstrated a results-oriented and entrepreneurial approach to the business of broadcasting and we are confident that her valuable management, marketing, and relationship building expertise will enhance the dominant leadership position of our broadcasting and digital operations in Grand Junction.”
Commenting on her new role, Sandra Zoldowski stated, “Nexstar’s commitment to the local communities and regions that it serves is widely acknowledged throughout the industry and a hallmark of the Company’s long-term success. I look forward to returning to Colorado, where I grew up and where my family and many close business contacts and personal friends reside. In my new role, I will utilize the management and marketing experience garnered over my career to further grow the operations. I am excited to take on this new opportunity at Nexstar and work with the exceptional team of broadcasters at our Grand Junction station and digital operations as we continue build upon the foundation of our client service excellence across our multi-distribution marketing solutions platform.”
Ms. Zoldowski earned her Bachelor’s degree in Business Administration with a concentration in Marketing from Fort Hays State University. She serves as a Volunteer and Media Advisor to the Special Olympics of Montana. She previously served on the Billings Chamber of Agriculture Committee and Building Bridges Committee. She supported various charitable organizations throughout her career, including the United Way and the March of Dimes.
Sandra Zoldowski will be immediately relocating to the Grand Junction, CO community with her husband of 20 years, Kevin Zoldowski.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 107 television stations and related digital multicast signals reaching 58 markets or approximately 18.0% of all U.S. television households. Nexstar’s portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Bounce TV, Me-TV, and LATV. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
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