Proven Industry Executive Appointed to Newly-Created Position Overseeing Nexstar’s Broadcast and Digital Local Content Initiatives
IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today the promotion of Dan Salamone to Director of Local Content Development, responsible for overseeing the execution and expansion of the Company’s strategic local content and viewer engagement initiatives across its broadcast and digital media operations. Since 2016, Mr. Salamone has been the News Director of Nexstar’s WTEN-TV (ABC) and news10.com, serving the Albany, NY market (DMA #60). The appointment is effective immediately and Mr. Salamone will report to Jerry Walsh, Vice President, Local Content Development of Nexstar Broadcasting.
Mr. Salamone’s promotion reflects Nexstar’s expanding scale and strategy to appoint proven broadcast and digital media leaders to oversee the development of its innovative multi-platform local news and community-focused content on a regional basis, while enhancing its commitment to serve viewers, clients and advertising partners.
In his new role, Mr. Salamone will work across the Nexstar organization and with other corporate personnel, General Managers, News Directors and creative services teams to execute the Company’s strategies focused on brand development, local content leadership and excellence in viewer / client experience and service. In addition, he will be responsible for implementing and monitoring action plans aimed at achieving corporate and regional business objectives, growing ratings and revenue share and improving audience interaction and engagement with Nexstar’s broadcast, digital and social platforms.
With over 30 years of executive experience in news and station management, throughout his career Dan Salamone has consistently raised ratings in the markets he served, while delivering excellence in multi-platform local news programming, production and service. During his tenure as News Director of WTEN-TV, he successfully built a dominant local news operation with a strong local brand and significantly grew ratings and revenue share. Prior to Nexstar, Mr. Salamone served as Executive Producer of WFLD-TV (FOX) in Chicago, IL (DMA #3) where he had editorial oversight of the station’s morning news programming and led teams responsible for creating compelling cross-platform news content. Before Chicago, Mr. Salamone served for ten years as News Director of WOIO-TV (CBS) in Cleveland, OH (DMA #19), where he managed an Emmy Award-winning news operation and one of the country’s most innovative newsrooms.
Earlier in his career, he served in various news and station management roles at KOIN-TV (CBS) in Portland, OR (DMA #21); KRQE-TV (CBS) in Albuquerque, NM (DMA #46); WXYZ-TV (ABC) in Detroit, MI (DMA #14); WJAR-TV (NBC) in Providence, RI (DMA #52) and WGGB-TV (ABC) in Springfield, MA (DMA #116).
Blake Russell, Executive Vice President, Station Operations and Content Development, commented on the appointment, “As Nexstar has grown to become one of America’s largest local media companies, we have continued to elevate our commitment to the local communities we serve by delivering more hours of trusted news programming and enhanced local content that touches the daily lives of our viewers, while offering local businesses, advertisers and brands the ability to engage and connect with local audiences. To maintain our industry-wide reputation of delivering exceptional local programming and service, an additional Director of Local Content Development was necessary to oversee the various programming initiatives currently underway across our expanded local media portfolio.
Jerry Walsh added, “Dan brings to his new position a deep understanding of local news programming and production, digital and social media integration, content monetization and strategic planning and brand positioning across multiple media platforms. Importantly, he has a proven record of identifying new revenue-generating opportunities and developing unique digital and mobile concepts that enhanced audience reach and engagement. Throughout Dan’s career, his initiatives focused on local content leadership and excellence in viewer and client experience have consistently led to ratings and revenue share growth at the stations he has served. With his commitment to broadcast journalism and innovative cross-platform storytelling, Dan is an exceptional addition to the Nexstar’s corporate content management team. We look forward to his contributions as we continue to advance the programming, products and services we provide to local communities and advertisers.”
Commenting on his new position, Dan Salamone stated, “Nexstar has a strong history of responding to the needs of the people and communities it serves across the country and the Company’s long-term success is a result of its deep commitment to public service. In this new role, I will leverage the local content and production experience built over my career to generate results, increase audience engagement and develop new opportunities to drive revenue and market share growth through the creation and delivery of unique local cross-platform content. I look forward to working with Blake, Jerry, other corporate personnel and the exceptional group of general managers, news directors and creative services teams to bring more compelling local news programming and content to viewers, while providing local and national advertisers effective multiplatform marketing solutions.”
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 169 television stations and related digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
VP, Local Content Development
Nexstar Media Group, Inc.
Joseph Jaffoni, Jennifer Neuman
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