Accomplished Alabama Broadcast and Sales Management Executive to Lead WKRG-TV (CBS), WFNA-TV (CW) and WKRG.com
MOBILE, Alabama and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Jesse Grear has been named Vice President and General Manager of WKRG-TV (CBS) and WFNA-TV (CW) and associated digital services including WKRG.com, serving Mobile, AL and Pensacola, FL (DMA #60). Mr. Grear will assume his new responsibilities immediately and report to Bill Sally, Senior Vice President and Regional Manager for Nexstar Broadcasting, Inc.
Jesse Grear is an accomplished broadcasting, marketing and sales management executive with over two decades of leadership experience, including 12 years serving local communities in Alabama markets. He brings to his new role at Nexstar expertise in local and national sales management, local programming and content, new business development and strategic planning across multiple media platforms. Mr. Grear most recently served as Vice President and General Manager of WAKA-TV (CBS) and WBMM-TV (CW) in Montgomery-Selma, AL (DMA #123) with additional oversight of WNCF (ABC) under a shared services agreement. During his tenure, he recruited and led highly effective teams and implemented sales, marketing and digital media initiatives that drove increased revenue share and profitability at the stations, while improving overall client service. In addition, he developed innovative content strategies and launched unique digital concepts that resulted in expanded audience reach and community engagement.
Prior to that, Mr. Grear was an equity partner and manager of WNCF-TV (ABC) and WBMM-TV (CW) where he successfully implemented expense management initiatives and developed revenue-generating strategies for the station’s local programming that led to market share growth as well as improved top line and bottom line performance. Under his leadership, WBMM-TV was recognized as a CW Affiliate of the Year. Formerly, Mr. Grear was at WUVG-TV (Univision), the first all-Spanish language television station in Atlanta, GA (DMA #10), where he consistently outperformed revenue share targets through key account development and strategic relationship building. Before that, he held various sales and marketing management positions at VCI, a traffic management system, Qwest Digital and Mass Media Marketing. Mr. Grear began his broadcasting career at WAGT-TV at WAGT-TV (NBC) in Augusta-Aiken, GA (DMA #111) as an Account Executive and he was later promoted to Director of Sales as a result of his outstanding sales performance.
Commenting on the appointment, Bill Sally noted, “Jesse is a skilled industry leader, who has a proven record of generating positive sales performance by implementing innovative marketing solutions across multiple media platforms that deliver positive results for local and national advertisers. Importantly, he has deep personal and business relationships in Southern Alabama and throughout the Gulf Coast where he has built a solid reputation as a trusted business partner. Jesse has an impressive industry background and is a highly-respected leader who has achieved great success in generating ratings and revenue share gains at the stations he has managed. Throughout his career, he has consistently exceeded economic and operational goals by implementing innovative programming strategies and unique digital concepts while elevating the level of service provided to viewers and clients. In addition, his exceptional community involvement has been acknowledged by both English and Spanish-speaking viewers, advertisers, businesses and community organizations. With his strong business acumen and entrepreneurial spirit, we are confident Jesse will continue to enhance the effectiveness and value of our broadcast, digital and mobile services in Mobile-Pensacola.”
Commenting on his new role, Jesse Grear noted, “I have spent my entire career serving local communities throughout the Southern United States. I have a deep appreciation for the rich history of the region and am thankful for the opportunity to extend my record of service in Alabama where I have built many deep personal and professional relationships over the past twelve years. In this new role, I will utilize the management, sales and marketing experience built over my career to further strengthen the position of our Mobile-Pensacola broadcast and digital operations. Nexstar’s dedication to superior local content production and diversified marketing solutions will yield distinct competitive advantages for our clients. I look forward to leading our efforts with our exceptional team at WKRG-TV and WFNA-TV and WKRG.com as we continue to build upon our commitment to deliver unrivaled local news and programming and unparalleled customer service to viewers and advertisers throughout Alabama and Florida.”
Mr. Grear serves on the Board of Directors of the Alabama Broadcasters Association, the American Red Cross of Alabama, Salvation Army, YMCA and US Army Advisory Committee.
Mr. Grear and his wife, Debra, will be immediately relocating to the Mobile-Pensacola region.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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