West Virginia Native and Accomplished Local Broadcasting and Sales Management Executive Promoted to Lead WBOY-TV (NBC/ABC) and WVAlways.com
CLARKSBURG, West Virginia and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Jim Dodrill has been promoted to Vice President and General Manager of WBOY-TV (NBC/ABC) and associated digital services, including WVAlways.com, serving Clarksburg-Weston, WV (DMA #169). Since 2012, Mr. Dodrill has served as WBOY-TV General Sales Manager where he had oversight of all revenue for the stations’ television and digital platforms. Mr. Dodrill will assume his new responsibilities immediately and report to Doug Davis, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
Jim Dodrill is an accomplished industry veteran with over 25 years of executive experience in broadcasting, marketing and sales. As a West Virginia native and alumni of West Virginia University, Mr. Dodrill has spent the majority of his career serving local communities throughout the state. During his five-year tenure as WBOY-TV General Sales Manager, Mr. Dodrill developed and led highly effective teams and implemented sales, marketing and digital media initiatives that resulted in increased broadcast and digital revenue, as well as market share gains. Prior to that, he served as General Manager of WVillustrated.com (“WVi”), the Morgantown-based digital portal providing comprehensive coverage of West Virginia University athletics.
From 2001 to 2012, Mr. Dodrill was Owner and President of J7 Marketing LLC in Bridgeport, WV where he provided strategic direction and marketing services for a variety of regional clients. Prior to that, he served as VP at EM-media Inc., a full-service advertising and public relations firm with offices in Steubenville, OH and Bridgeport, WV. Mr. Dodrill managed the day-to-day company operations and strategized with clients in budgeting, creative development, and demographic targeting. Mr. Dodrill began his broadcasting career at West Virginia Radio Corporation in 1991 as an Account Executive at WAJR-AM / WVAQ-FM serving North Central West Virginia, before being promoted to Local Sales Manager of WKKW-FM and later elevated to the position of Station Manager / Local Sales Manager of WFBY-FM / WSSN-FM.
Commenting on the appointment, Doug Davis noted, “Jim has extensive broadcast television sales and local media management experience with a superior record of service throughout West Virginia. Importantly, he has been a dedicated leader at Nexstar with a proven history of generating strong sales performance by implementing innovative marketing solutions that deliver outstanding results for our clients. As a native of West Virginia, he has built deep community connections and a solid reputation as a trusted business partner who is committed to the growth and economic success of local businesses. With a results-oriented and entrepreneurial approach, his experience on the broadcast and agency side of the industry has been tremendously valuable to WBOY-TV in improving customer retention, generating new business and growing market share. Jim is taking the logical next step in his professional career with Nexstar and we have the highest degree of confidence in his ability to continue enhancing the effectiveness and value of our broadcast, digital and mobile services in Clarksburg-Weston.”
Commenting on his new role, Jim Dodrill said, “For over two and a half decades, I have had the privilege of serving several outstanding communities in West Virginia and I am grateful to extend my record of service in my home state by taking on this new opportunity at Nexstar. With this promotion, I will leverage the business relationships, management, sales and marketing experience built over my career to generate results and further strengthen the position of our Clarksburg-Weston television and digital operations. As a native, I understand the opportunities and challenges that are facing West Virginia’s local residents and businesses. Nexstar’s strong commitment to superior local content production combined with its scalable diversified marketing solutions will yield distinct competitive advantages for our clients. I look forward to working alongside the exceptional local media teams at WBOY-TV and WVAlways.com as we continue to build upon our commitment to deliver exceptional local programming for our viewers and outstanding business growth for our advertisers.”
Mr. Dodrill earned his Bachelor’s degree in Sports Management from West Virginia University. He supports several community organizations including Compassion International, American Cancer Society, United Way of Harrison County, Clarksburg Kiwanis Club, Bridgeport Little League Baseball, Harrison County Babe Ruth Baseball and Bridgeport Post 68 American Legion Baseball.
Mr. Dodrill and his wife, Jennifer, live in Bridgeport, WV with their three children.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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