Native Iowan and Accomplished Broadcast Management and Marketing Executive Returns Home to Lead WOI-TV (ABC), KCWI-TV (CW) and weareiowa.com
DES MOINES, Iowa and IRVING, Texas – Nexstar Media Group Inc. (Nasdaq:NXST) announced today that Mary Ann Johnson has been named Vice President and General Manager of WOI-TV (ABC), KCWI (CW) and associated digital services, including weareiowa.com, serving Des Moines-Ames, IA (DMA #68). Ms. Johnson will assume her new responsibilities immediately and report to Diane Kniowski, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
An Iowa native and accomplished industry executive, Ms. Johnson brings to her new role at Nexstar expertise in local and national sales management, local content creation, new business development and strategic planning across multiple media platforms. She began her broadcasting career nearly two decades ago as a National Sales Manager at KPTH-TV (FOX) in her hometown of Sioux City, IA (DMA 148) where she delivered excellence in client service and sales performance resulting in consistent annual broadcast revenue and market share growth. Her continued success ultimately led to her promotion to KMEG / KPTH General Manager, with the dual responsibility of serving as General Sales Manager of the stations. Under her four-year leadership of KMEG / KPTH, Ms. Johnson enhanced overall productivity, improved personnel performance and achieved outstanding revenue results across the stations’ local, national and digital advertising platforms.
From 2008 to 2013, Ms. Johnson served as Vice President and General Manager of KCAU-TV (ABC) in Sioux City, IA. During her tenure at KCAU-TV, she built highly effective sales teams that delivered effective multi-platform marketing solutions to local and national advertisers resulting in historic revenue and market share growth, as well as improved overall profitability at the station. In addition, during her broadcast career, Ms. Johnson was a Senior Account Manager at KTVK (IND) in Phoenix, AZ (DMA 11) where she successfully managed top spending regional accounts. Ms. Johnson most recently served as a consultant for the largest privately-held U.S. automotive group where she worked directly with 13 auto dealerships and 11 manufacturers to develop revenue-generating marketing strategies and initiatives focused on driving operating efficiencies.
Commenting on the appointment, Diane Kniowski noted, “Mary Ann is a well-respected leader with an impressive broadcast television, marketing and sales management career that spans over two decades, including significant experience managing local media operations with multiple affiliations in Iowa. As a native Iowan, she is deeply dedicated to the local community and has built a solid reputation as a trusted business partner who is committed to the growth and economic success of local clients. Throughout her career, she has consistently generated strong sales performance by implementing innovative marketing strategies and unique digital concepts while elevating the level of service provided to the local viewers and advertisers. Importantly, she brings to her new role a long term record of transforming operations and achieving outstanding revenue results and market share growth. We have the highest degree of confidence in Mary Ann’s ability to continue enhancing the effectiveness and value of our broadcast, digital and mobile services in Des Moines and look forward to her contributions.”
Commenting on her new role, Mary Ann Johnson said, “I am grateful for this opportunity to return to my home state of Iowa, where I have deep personal, business and community relationships. In my new role, I will utilize the management and marketing experience built over my career to further grow the operations while delivering excellent results and greater levels of service to the local community. As a native, I understand the opportunities and challenges that are facing Iowa’s local residents and businesses. Nexstar’s strong commitment to superior local content production combined with its scalable diversified marketing solutions will yield distinct competitive advantages for our clients. I look forward to working alongside the exceptional local media teams at WOI-TV, KCWI-TV and weareiowa.com as we continue to build upon our commitment to deliver exceptional local programming for our viewers and outstanding business growth for our advertisers in Des Moines.”
Ms. Johnson earned her BS in Business Administration from Bellevue University. In addition to serving as President and Marketing Director of the South Sioux City Chamber of Commerce, she has also served as a Board Member of the Siouxland Advertising Federation and a Member of the Rotary Club. She also served as a Committee Member for a number of community organizations including, the United Way of Siouxland, Boys and Girls Home, Council of Sexual Assault and Domestic Violence and Susan G Komen of Greater Iowa. She has also been an active volunteer on behalf of Junior Achievement, Child Crisis of Arizona and the Arizona Food Bank.
Ms. Johnson has relocated to the Des Moines market.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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