Nexstar Media Group Names Melissa Stacy Director of Local Content Development
Proven Industry Executive Appointed to Newly-Created Position Overseeing Nexstar’s Broadcast and Digital Local Content Initiatives
IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Melissa Stacy has been named Director of Local Content Development, responsible for overseeing the execution and expansion of the Company’s strategic local content and viewer engagement initiatives across its broadcast and digital media operations. Since 2014, Ms. Stacy has been the Assistant News Director of WFLA-TV (NBC) and wfla.com, serving the Tampa, FL market (DMA #11). The appointment is effective immediately and Ms. Stacy will report to Blake Russell, Senior Vice President, Station Operations and Content Development of Nexstar Media Group.
Ms. Stacy’s promotion reflects Nexstar’s expanding scale and strategy to appoint proven broadcast and digital media leaders to oversee the development of its innovative multi-platform local news and community-focused content on a regional basis, while enhancing its commitment to serve viewers, clients and advertising partners.
In her new role, Ms. Stacy will work across the Nexstar organization and with other corporate personnel, General Managers, News Directors and creative services teams to execute the Company’s strategies focused on brand development, local content leadership and excellence in viewer / client experience and service. In addition, she will be responsible for executing and monitoring action plans aimed at achieving corporate and regional business objectives, growing ratings and revenue share and improving audience interaction and engagement with Nexstar’s broadcast, digital and mobile media platforms.
Prior to Nexstar, Melissa Stacy spent 17 years at Media General where she consistently delivered excellence in multi-platform local news programming, production and service, including a track record of consistently raising ratings in progressively larger markets. Ms. Stacy joined Media General in 1999, serving as Assistant News Director for WSLS-TV (NBC) in Roanoke, VA (DMA #67), where she was responsible for the coordination and on-site field production of breaking news and special events. In 2004, she was promoted to serve as News Director for WNCT-TV (CBS) in Greenville, NC (DMA 100) where she successfully launched the I-Team news franchise and increased ratings share. Ms. Stacy returned to WSLS-TV in 2007 where she effectively served as News Director of the station for seven years before being promoted to her most recent role as Assistant News Director of WFLA-TV in 2014. During her tenure, she worked with the News Director to build a dominant local news operation with a strong local brand in a competitive top-15 market.
Blake Russell commented on the appointment, “As the nation’s largest local media group, Nexstar has cultivated an organization-wide commitment to providing unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local audiences. With Nexstar’s acquisition of Media General, an additional Director of Local Content Development was necessary to oversee our expanded local television portfolio and to maintain our industry-wide reputation of delivering exceptional local programming and service.
“Melissa brings to her new position a deep understanding of local news programming and production, digital and social media integration, content monetization and strategic planning and brand positioning across multiple media platforms. Throughout her career, she has generated local viewership growth while consistently elevating the level of service at the stations she has served through the creation and expansion of leading local news programming. In addition, she has created new revenue-generating opportunities by implementing unique digital and mobile content strategies that further enhance audience engagement with stations’ local news, live-events, sports and other community-focused programming. Melissa is an exceptional addition to the Nexstar senior management team and we look forward to her contributions as we continue to advance the programming, products and services we provide to local communities and advertisers.”
Commenting on her new position, Melissa Stacy stated, “Nexstar’s long-term success is a result of its deep dedication to the local communities it serves across the United States. In this new role, I will leverage the news programming and local content production experience built over my career to generate results, increase audience engagement and further strengthen Nexstar’s position as a leading provider of superior service to local viewers and advertisers in the communities where we operate. I look forward to working with Blake, other corporate personnel and the exceptional group of General Managers, News Directors and creative services teams to enhance our broadcast and digital local content offerings, while developing new revenue-generating strategies across our multi-distribution local media marketing solutions platform.”
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 171 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar and Media General claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, the ultimate outcome and benefits of a transaction between Nexstar and Media General and timing thereof, and future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the timing to consummate the proposed transaction; the risk that a condition to closing of the proposed transaction may not be satisfied and the transaction may not close; the risk that a regulatory approval that may be required for the proposed transaction is delayed, is not obtained or is obtained subject to conditions that are not anticipated, the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of Media General (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar and Media General undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see the definitive joint proxy statement/prospectus of Nexstar and Media General and Media General’s and Nexstar’s other filings with the SEC.
SVP, Station Operations / Content Development
Nexstar Media Group, Inc.
Joseph Jaffoni, Jennifer Neuman
212/835-8500 or email@example.com