Accomplished Nexstar Veteran and Local Broadcasting and Sales Management Executive to Lead KARK-TV (NBC), KARZ-TV (MyNetwork) and ArkansasMatters.com
LITTLE ROCK-PINE BLUFF, Arkansas and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that J. Kyle King has been promoted to Vice President and General Manager of KARK-TV (NBC), KARZ-TV (MyNetwork) and associated digital services, including ArkansasMatters.com, serving Little Rock-Pine Bluff, AR (DMA #57). In his new role, he will also be responsible for overseeing Nexstar’s relationship with Mission Broadcasting’s KLRT-TV (FOX) and KASN-TV (CW) under a joint operating agreement. Since 2009, Mr. King has served as Vice President and General Manager of KMID-TV (ABC) in Odessa-Midland, TX (DMA #143) where he was also responsible for overseeing Nexstar’s joint operating agreement with Marshall Broadcasting’s KPEJ-TV (FOX). Mr. King will assume his new responsibilities immediately and report to Mike Vaughn Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
An industry veteran with nearly 30 years of broadcast and sales management experience, Kyle King has spent his career serving local communities in the South Central United States, including eight years as Vice President and General Manager of Nexstar’s Odessa-Midland television and digital operations. During his tenure at KMID-TV, Mr. King led teams that delivered effective marketing solutions for local and national advertisers, while also implementing innovative programming strategies and unique digital concepts that expanded audience reach and community engagement. In addition, he directed the complete overhaul of the stations’ news programming, managing all aspects of local branding, creative development, news set construction and talent recruitment. Importantly, his efforts and initiatives resulted in revenue and viewership share growth, new local client partnerships and overall increased station profitability.
Before joining Nexstar, from 2004 to 2008 Mr. King served as Director of Sales at KXAN-TV (NBC) and KBVO-TV (MyNetwork), and the stations’ associated digital properties serving in Austin, TX (DMA #39), where he provided strategic oversight of all local and national sales efforts, while developing meaningful revenue streams for the station’s digital operations. Prior to that, he served as a Manager of FOX Station Sales in Dallas, TX, (DMA #5) where he led a sales staff responsible for developing and selling national inventory for 13 Southwestern FOX television stations. Earlier in his career, Mr. King held sales leadership positions at Hispanic Television Network and at KXAS-TV (NBC) and KDFW-TV (CBS) in Dallas, TX.
Commenting on the appointment, Mike Vaughn stated, “Throughout his career with Nexstar Broadcasting and beyond, Kyle has demonstrated a results-oriented, entrepreneurial approach to the business of broadcasting and sales management. A well-respected leader in our industry and in our Odessa-Midland operations, Kyle’s exceptional service and community involvement is acknowledged by local viewers, advertisers, businesses and community organizations throughout South Central United States. Notably, he has a deep understanding of Nexstar and our critical functions focused on exclusive local content development for our viewers and digital users, as well as effective multi-platform marketing opportunities for our clients. In addition, he has a record of building successful sales teams that have established enduring partnerships with local advertisers, businesses and sports franchises, while also achieving outstanding revenue results at the stations he has managed. We are confident in Kyle’s ability to provide effective leadership and look forward to his contributions as we continue to enhance the effectiveness and value of our market-leading Little Rock-Pine Bluff operations.”
Commenting on his new position, Kyle King said, “I’d like to take this opportunity to express my sincere gratitude to the Odessa-Midland community and to the local clients, businesses and public organizations I have been proud to serve over the past eight years. I have worked alongside some of the best in the business at KMID-TV and KPEJ-TV and know they will continue to build upon the success we have achieved. I am grateful to the Nexstar’s executive management team for the promotion and for the confidence they have in me to oversee one of our Company’s flagship operations in Little Rock. In my new leadership role at Nexstar, I will leverage the management and sales experience garnered over my career to generate results and further strengthen our long-term leadership position in the Little Rock marketplace. Nexstar’s strong commitment to superior local content production and service combined with its scalable diversified marketing solutions will yield distinct competitive advantages for our clients. I look forward to developing relationships with the local business community and working together with the exceptional teams at KARK-TV (NBC), KARZ-TV (MyNetwork) and ArkansasMatters.com as we continue build upon the foundation of our client service excellence across our broadcast, digital and mobile platforms.”
Mr. King graduated from Baylor University where he earned his Bachelor’s degree in Business Administration, with a focus in Marketing and Management. He completed General Electric’s management training coursework including, GreenBelt and Six Sigma. Mr. King is also a graduate of the Leadership Journey Personal project and has been an active participant in charities and community organizations throughout his career.
Mr. King and his wife Ginger will be immediately relocating to Little Rock.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 171 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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