Nexstar Media Group Promotes Larry Cottrill to Vice President and General Manager of Richmond, Virginia Television and Digital Operations
16 Year Accomplished Industry Executive Brings Proven Record of Operational Excellence to Lead WRIC-TV (ABC), WRIC.com and Associated Digital Subchannels
RICHMOND, Virginia and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Larry Cottrill has been named Vice President and General Manager of WRIC-TV (ABC), and associated digital services including WRIC.com, serving Richmond, VA (DMA #55). Mr. Cottrill will immediately assume his new responsibilities and report to Doug Davis, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
An accomplished local media executive, Mr. Cottrill brings over 16 years of station management experience to his new role with expertise in revenue growth, operating strategies and hyper-local news and sports programming development. He most recently served as Nexstar’s Vice President and General Manager for WBOY-TV (NBC/ABC) and WV Illustrated in Clarksburg, WV (DMA #169). During his tenure at WBOY-TV, Mr. Cottrill directed the consolidation and realignment of station operations resulting in enhanced productivity, improved personnel performance and greater revenue growth and profitability. He was integral to the successful negotiation of broadcast and content rights for West Virginia University (WVU) sports, bringing various sports programming for the WVU Mountaineers to the majority of viewers in the state of West Virginia.
Prior to his tenure at WBOY-TV, Mr. Cottrill served in various professional capacities at WOWK-TV (CBS DMA #70), WTRF-TV (CBS DMA #158) and WVNS-TV (CBS DMA #159). Earlier in his broadcast career, he served as General Manager for West Virginia Radio Corporation and Key Account Manager for Rutter Communications. His past experience also includes joint ownership of Cava & Banko, PLLC, an accounting and consulting firm in Bridgeport, WV.
Commenting on his appointment, Doug Davis stated “Throughout his career, Larry Cottrill has demonstrated a results-oriented, entrepreneurial approach to the business of broadcasting and sales management. He brings to his new role a long-term record of transforming operations and achieving outstanding revenue results and market share growth. A well-respected leader, Larry has a record of building deeply engaged sales teams that have established enduring relationships with local advertisers, sports franchises, businesses and community organizations by providing effective cross-platform marketing solutions and unique content partnerships. Mr. Cottrill has consistently exceeded economic and operational goals by implementing innovative programming strategies and unique digital concepts while elevating the level of service provided to viewers and clients. Importantly, he has been successful in building local news operations that challenged its competition and achieved market leadership in key newscasts. With his valuable management expertise, strong relationships and deep dedication to the local communities he serves, we are confident in Larry’s ability to provide effective leadership and look forward to his contributions at our Richmond operations.”
Commenting on his appointment, Larry Cottrill stated, “Nexstar’s organization-wide commitment to local viewers and advertisers is unequalled in the local media industry and reflective of the Company’s long term success. In this role, I will use my management experience combined with Nexstar’s extensive local broadcast and digital resources to grow the operations and generate results while providing superior service to our clients, advertisers and local viewers. I look forward to joining the Richmond community and working alongside the exceptional local media teams at WRIC-TV and WRIC.com, as we work to expand our cross-platform marketing opportunities for our advertising partners, while also increasing our local viewership through the delivery of enhanced local news, sports and entertainment programming.”
Mr. Cottrill is a graduate of West Virginia University and looks forward to immersing himself in the Richmond community and serving in a variety of organizations throughout the region.
Mr. Cottrill and his wife, Lisa, will be relocating to Richmond, VA immediately.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 171 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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