Company Marks International Women’s Month by Recognizing the “Nexstar Woman of the Year” in March 2020; Winner to be Announced Exclusively on “The Mel Robbins Show”
IRVING, TEXAS — Nexstar Media Group, Inc., (Nasdaq: NXST) today announced that its wholly owned subsidiary, Nexstar Broadcasting, Inc., will celebrate next year’s International Women’s Month by honoring “Remarkable Women” across the country and recognizing one of them as the “Nexstar Woman of the Year” in March 2020.
March is International Women’s Month, an opportunity to acknowledge the great contributions that women have made to our nation and local communities. “Remarkable Women” is a nationwide Nexstar initiative to honor the influence that women have had on public policy, social progress and the quality of life. Nexstar will celebrate local women that inspire, lead and forge the way for other women.
On December 13th, Nexstar television stations in all of the company’s 115 local markets will begin accepting nominations for “Nexstar Woman of the Year.” Based on nominations with universally selected criteria including community contributions, self-achievement, and family impact, each Nexstar market will select four local women for consideration as that market’s “Remarkable Woman.” Profiles of the top four nominees in each market will air on local newscasts every Tuesday, from February 11, 2020, to March 3, 2020, and the nominees will be featured on the websites of each local television station. On March 6, 2020, one woman will be announced in each market as its “Remarkable Woman” and that woman will be considered for “Nexstar Woman of the Year.”
Each local market’s “Remarkable Woman” will be provided with travel and hotel accommodations in New York City to attend a special reception where television talk show host Mel Robbins will be the featured speaker. Each local market’s “Remarkable Woman” will be a guest of “The Mel Robbins Show,” taping on Wednesday, March 18th, when Ms. Robbins will exclusively announce the “Nexstar Woman of the Year.” The show announcing the winner will air during the week of March 23.
“I am thrilled to be the face of Nexstar’s ‘Remarkable Women’ campaign,” said Ms. Robbins. “The Mel Robbins Show is all about recognizing and empowering women who inspire and activate change in their local communities and beyond. This exclusive campaign that was presented by Nexstar to Sony and my team of producers will bring even more of those remarkable individuals to the public’s attention, and I can’t wait to hear their stories and ultimately award our annual winner. I look forward to this universal project to continue into the future.”
The initiative’s official kickoff is December 13, when Nexstar’s market websites, in association with its local television stations, launch a special section on each site devoted to celebrating “Remarkable Women.” The website will contain an online nomination form and serve as a repository of related stories, videos and highlights of the remarkable women in their specific local community. In March, an interactive map will be added to each website, enabling users to watch videos and learn more about each local market’s “Remarkable Woman” selected from Nexstar’s 115 markets across the country. All of these incredible stories also will be available on Nexstar’s social media channels, including Facebook, where the company has more than 30 million followers.
“This series enables our local viewers to nominate individuals who have made a positive impact in the lives of those they have touched,” said Tim Busch, President of Nexstar Broadcasting, Inc. “Nexstar’s ‘Woman of the Year’ binds our local communities together and takes this recognition to a larger, national stage, demonstrating our ability to provide the concept, scale and platform to spotlight the untold stories of women who make an exceptional difference in the workplace, the community, and in the lives of others. As Nexstar continues its unwavering commitment to providing informative, engaging and exclusive local content to the communities we serve, we’re asking our viewers to join us in this exclusive news-gathering event by nominating the remarkable women in their lives to help us ultimately award the nation’s first ‘Nexstar Woman of the Year.’”
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 197 television stations and related digital multicast signals reaching 115 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv.
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