advertising

Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency

Nexstar Broadcasting is transitioning its advertising sales to a cost-per-impression (CPM) model, working with measurement partner Comscore. Impressions more accurately reflect the total number of people watching a program or commercial and are more comparable to metrics currently used on non-broadcast platforms. 

Click to access "Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency"

© 1998-2024, Nexstar Media Group, Inc. | All rights reserved