Click to access "DISH Network Puts Consumers at Risk of Losing Network and Local Community Programming During Pandemic"
Nexstar Media Group, Inc. announced that DISH Network subscribers in 115 markets are at risk of losing network and local community programming at 7:00 p.m. local time on Wednesday, December 2, 2020, as DISH has yet to reach a new distribution agreement.
Click to access "Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency"
Nexstar Broadcasting is transitioning its advertising sales to a cost-per-impression (CPM) model, working with measurement partner Comscore. Impressions more accurately reflect the total number of people watching a program or commercial and are more comparable to metrics currently used on non-broadcast platforms.