The CW Network To Broadcast San Diego’s 2026 Poinsettia Bowl and Holiday Bowl Games
Poinsettia Bowl Returns on Wednesday, December 23, at 7:30pm ET
Holiday Bowl Kicks Off on Monday, December 28, at 5:00pm ET
BURBANK, CA – The CW Network and Sports San Diego announced today that The CW will serve as the official broadcast partner for the 13th San Diego County Credit Union (SDCCU) Poinsettia Bowl and the 47th annual Holiday Bowl. The SDCCU Poinsettia Bowl returns to the college football schedule after a decade-long hiatus live on Wednesday, December 23, at 7:30pm ET / 4:30pm PT, with the Holiday Bowl following on Monday, December 28, at 5:00pm ET / 2:00pm PT. Both games will be played at Snapdragon Stadium in San Diego.
“The CW continues to build on our biggest college football season ever with the addition of the SDCCU Poinsettia Bowl and the Holiday Bowl,” said Mike Perman, Senior Vice President, CW Sports. “Our broadcast of the Arizona Bowl has been a huge success over the last three seasons, and we look forward to collaborating alongside Sports San Diego to bring two more premier college football bowl games to a national audience.”
Mark Neville, CEO of Sports San Diego, the organizing group for the SDCCU Poinsettia Bowl and Holiday Bowl, commented, “We are so excited to partner with The CW on San Diego’s bowl games. The CW is building quite an impressive portfolio of high-profile sports events, and we are proud to be a part of that family. This truly is a partnership, and we’re ready to put on two great games for San Diego and college football fans everywhere this December.”
The SDCCU Poinsettia Bowl and the Holiday Bowl join the largest offering of college football games in The CW’s history this fall, with 140 hours of live regular season broadcasts across the ACC, Mountain West, and Pac-12 conferences. The season kicks off on Saturday, August 29 at 7:00pm ET / 4:00pm PT with a primetime showdown between New Mexico State and Florida State. The CW will also broadcast the Arizona Bowl for the fourth season in a row. All regular season college football games and the three bowl games will be broadcast live on The CW Network and stream live on the ESPN App for viewers with an ESPN Unlimited subscription plan.
For tickets and information on the Holiday Bowl, including bowl week activities and events, fans can visit HolidayBowl.com. For information on the SDCCU Poinsettia Bowl, they can visit PoinsettiaBowl.com.
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About The CW Network
The CW is one of America’s premier broadcast networks, delivering 18 hours per week of primetime entertainment and children’s programming plus, on average, more than 13 hours of sports programming every weekend. CW Sports is the broadcast home to almost 700 hours of sports programming annually, including the NASCAR O’Reilly Auto Parts Series; WWE NXT; college football and men’s and women’s basketball from the ACC, Pac-12 and Mountain West conferences; AVP beach volleyball, Professional Bull Riding Team Series; and Professional Bowlers Association (PBA) events. Beginning Summer 2026, CW Sports content will be available on the ESPN App to ESPN Unlimited Plan subscribers. CW Entertainment offers a variety of popular scripted and unscripted programming, including Wild Cards, Sullivan’s Crossing, Police 24/7, Penn & Teller: Fool Us, Scrabble, and Trivial Pursuit. The CW’s primetime and other entertainment programming can be found on the CW App, available for free to consumers on all major platforms, and beginning Fall 2026 will be available in a CW-branded hub on The Roku Channel. The CW is owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company. For more information about The CW, please visit www.cwtv.com
About Sports San Diego
Sports San Diego is a nonprofit 501(c)(3) with a mission is to ignite tourism and fuel economic growth by 1) bringing world-class sporting events to San Diego; 2) producing extraordinary experiences for fans, athletes, and the community; and 3) unifying and elevating all sports across the region to foster a vibrant, inclusive sports culture, enhancing San Diego’s reputation and opportunities.
The CW Media Contacts:
Beth Feldman Rob Moynihan
Beth.Feldman@cwtv.com Rob.Moynihan@cwtv.com
Sports San Diego Media Contact:
Rick Schloss
rschloss@sportssandiego.org