Verizon Set as Presenting Sponsor and Subaru Joins as Halftime Sponsor for Full Season of ACC Football on The CW
Broadcast Team Includes Play-by-Play Announcer Tom Werme, Analyst James Bates and Sideline Reporters Treavor Scales and Tabitha Turner
Primetime Game Airs Live Nationwide on The CW at 6:30pm/ET
September 8, 2023 (Burbank, CA) – The CW Network kicks off its first season of ACC college football this weekend when the Cincinnati Bearcats take on the Pitt Panthers live from Acrisure Stadium in Pittsburgh, PA on Saturday, September 9 (6:30pm-10:00pm/ET).
The CW has partnered with Verizon as the presenting sponsor for ACC football, as well as Subaru as the halftime sponsor for the entirety of the season. Additionally, the network will welcome over 15 new advertisers including premiere brands from automotive, insurance, retail banking and pharma to help launch the first season of ACC football on The CW.
“We are pleased to welcome some of the biggest brands in the world to CW Sports, including our lead presenting sponsor Verizon and halftime sponsor Subaru as our premiere partners for ACC football on The CW,” said Todd Braverman, Executive Vice President and Head of National Sales, Nexstar Media Group. “As The CW continues to build an impressive portfolio of sports programming—from ACC football and men’s and women’s basketball to LIV Golf, INSIDE THE NFL and the NASCAR Xfinity Series in 2025—we are thrilled to offer these premium sponsorship opportunities to our advertising partners for the first time in the network’s history.”
The network has also set this year’s broadcast team, led by play-by-play announcer Tom Werme and analyst James Bates calling the games all season in the booth. Tom Werme is a decorated television sports announcer who has called ACC college basketball on Raycom Sports and the Regional Sports Networks and served as a play-by-play announcer for the NCAA Final Four on Turner Sports. He has also called football and basketball games for the Big Ten Network and held similar roles within the ESPN family, Fox Sports South and Raycom Sports. A winner of three regional Emmy® Awards, James Bates has served as a play-by-play commentator for the Mountain West Conference on CBS Sports and an analyst for the ACC Football Game of the Week since 2016. He was the defensive captain and an All-SEC Linebacker for the 1996 National Title Florida Gators.
Joining Werme and Bates are lead sideline reporter Treavor Scales and Tabitha Turner, who will serve as sideline reporter for select games. Treavor Scales was a 4-time All-Ivy running back at Harvard. He is a former host of “SportsCenter on Snapchat” for ESPN and currently hosts pre- and post-game shows for the Atlanta Braves and Atlanta Hawks. Tabitha Turner currently serves as a color analyst for the WNBA on CBS Sports and has also served as a sideline reporter for the Atlanta Dream on Fox Sports South.
The CW Network has secured exclusive broadcast rights to 50 Atlantic Coast Conference (ACC) college football and basketball games each season through 2026-27. Football games air every Saturday throughout the season in afternoon and in primetime. In addition to 13 football games, The CW will broadcast 28 men’s basketball games and nine women’s basketball games. These games will be featured in December, January and February with men’s basketball doubleheaders taking place every Saturday afternoon and women’s basketball games on Sunday afternoons. Raycom Sports will produce all games for The CW.
ABOUT THE CW NETWORK
The CW Network, LLC is one of America’s major broadcast networks and reaches 100% of US television households. The CW delivers 14 hours of primetime entertainment programming per week in addition to over 300 hours of sports per year as the broadcast home to LIV Golf, ACC football and basketball games, and the NASCAR Xfinity Series beginning in 2025. The fully ad-supported CW App, with more than 96 million downloads to date, is available for free to consumers on all major platforms and is home to the latest episodes and seasons of The CW’s primetime programming, live streaming of LIV Golf tournaments and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and largest CW affiliate group with 37 CW and CW Plus affiliates, covering 32% of the population. For more information about The CW, please visit www.cwtv.com.
Rob Moynihan, 760/519-5543