(TVNewsCheck) Nexstar To Implement Impressions-Based Measurement Starting Jan. 1

“Nexstar Media Group will move to impressions-based advertising measurement as of Jan. 1, 2022, says Andrew Alford, Nexstar’s president of broadcasting. The change comes as Nielsen Media Research readies the incorporation of broadband-only (BBO) homes into local measurement and its own migration to impressions-based buying and selling.”

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