“Nexstar has made some high-profile media deals over the past year under the leadership of founder Sook, including acquiring political news site The Hill for $130 million and taking a majority stake in the U.S.’ youngest broadcast network, the CW, from parent companies Paramount Global and Warner Bros. Discovery. Sook’s local broadcasting group has seen several bumps in the road in getting cable offering NewsNation to cash on in the market, but he has high hopes for what it can do. And with his focus on shifting the target age of the CW’s programming up from twentysomethings to fiftysomethings, all of his broadcast competition is waiting to see if a heavy lift in ad sales for the network will follow. ”
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