Accomplished and Award-Winning Local Broadcasting Veteran with Over 35 Years of Experience to Lead WFLA-TV (NBC), WTTA-TV (MyNetworkTV) and WFLA.com
TAMPA, Florida and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Skip Valet has been named Vice President and General Manager of WFLA-TV (NBC) and WTTA-TV (MyNetworkTV) and associated digital services including WFLA.com, serving Tampa-St. Petersburg-Sarasota, FL (DMA #13). Mr. Valet replaces Andy Alford who was promoted in August 2017 to serve as Senior Vice President and Regional Manager, responsible for overseeing Nexstar’s broadcast and digital operations in its Southeastern regional markets. Mr. Valet assumes his new role immediately and will report to Mr. Alford.
An accomplished local media executive, Skip Valet brings over 35 years of broadcast experience to his new role with expertise in local news programming, content development, station management, new business development and strategic planning across multiple media platforms. Mr. Valet most recently served as Vice President and General Manager for WTKR-TV (CBS) / WGNT-TV (CW) in Norfolk, VA (DMA #47) where he led the complete re-branding and realignment of both stations’ news programming to better address the needs and interests of the local community. Under his leadership, WTKR-TV increased newscast ratings across all dayparts, generated new local sponsorships and significantly improved revenue performance.
From 2009 to 2015, Mr. Valet served as Vice President and General Manager of WKMG-TV (CBS) in Orlando, FL (DMA #18) where his initiatives focused on advancing the programming, products and services provided to local viewers and advertisers, led to strong revenue growth and enhanced station profitability. During his tenure, Mr. Valet spearheaded the repositioning of the station’s news, while managing all aspects of local branding, creative development and talent recruitment. Additionally, he oversaw the $5 million renovation of the WKMG-TV broadcast operations center and the launch of the station’s new mobile apps and digital platforms. Prior to that, he served as Vice President and News Director of KPRC-TV (NBC) in Houston, TX (DMA #7) from 2006 to 2009 where he expanded the stations’ local news programming, implemented innovative content strategies and launched unique digital concepts that resulted in expanded audience reach and community engagement.
Earlier in his career, he served in various news-related positions on behalf of WJXT-TV in Jacksonville, FL (DMA #42) before being promoted to the station’s News Director in 2001. Under his leadership Mr. Valet’s news team won the prestigious Peabody Award and three National Edward R. Murrow Awards.
Commenting on the appointment, Andy Alford noted, “Skip is a well-respected leader with an impressive broadcast television career and significant experience managing local media and news operations in large markets across the United States, including over three-decades of service in Florida. His return home will be welcomed in Tampa, as his exceptional commitment to the local communities he served in multiple Florida markets has been widely acknowledged by local viewers, advertisers and organizations throughout the state. Importantly, throughout his broadcast career, he has been tremendously successful in building and leading local news operations that challenged the competition and achieved ratings leadership by delivering in-depth investigative reporting and extensive multiplatform coverage of compelling local stories. In addition to leading teams that delivered effective marketing solutions for local and national advertisers, he has consistently exceeded economic goals by implementing innovative programming strategies and unique digital concepts, while elevating the level of service provided to local communities. With a results-oriented approach to the local media business, we have the highest degree of confidence in Skip’s ability to successfully lead our Tampa operations, while exceeding the performance targets for our leading properties in the thirteenth largest DMA. We look forward to his contributions as we continue to enhance the effectiveness and value of our broadcast, digital and mobile services for local viewers and clients in the greater Tampa area.”
Commenting on his new role, Skip Valet said, “I am grateful for this opportunity to return to my home state and am excited to extend my three-decade long record of service in Florida, where I have deep personal, business and community relationships. Nexstar’s long-term success is a result of its dedication to the local communities it serves across the United States and I look forward to building on the Company’s achievements in my new role. WFLA-TV has a long-term record of exceptional community involvement and I will utilize my extensive management experience to further grow the operations while delivering excellent results and superior levels of service to our local viewers and clients. I look forward to working alongside the accomplished local media teams at WFLA-TV, WTTA-TV and WFLA.com, as we work to expand our marketing solutions across multiple platforms for our advertising partners, while continuing to grow viewership through the delivery of our leading local news and entertainment programming for the audiences we serve in central and coastal Florida.”
Skip Valet earned his B.A. in Literature and Communications from the University of North Florida. Throughout his career, he has served on the boards of numerous charities and public associations, including the Hampton Roads Chamber of Commerce, among others. He also served as Vice Chair of The Ronald McDonald House Charities of Central Florida, where he established a Community Involvement Committee that partnered with a variety of other local charitable organizations.
Mr. Valet and his wife have a son and a daughter and will be immediately relocating to Tampa, FL.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
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