Lisa Taylor

Senior Vice President of Digital Advertising Sales, NEXSTAR MEDIA INC.


Lisa Taylor joined Nexstar as Senior Vice President of Digital Advertising Sales in June 2024. She is responsible for accelerating digital revenue growth across the company’s broadcast group, including leading the group’s local digital sales strategy.

With more than 20 years of experience in sales and marketing, particularly focusing on digital products, data, and insights, Ms. Taylor previously served at Amazon as Senior Business Development Manager for Amazon Ads. She built features and benefits that helped drive revenue growth for both business-to-consumer and business-to-business segments, using technology and tools across a variety of advertising solutions and products to drive a 300% increase in new business revenue.

At Amazon, Ms. Taylor was responsible for designing and developing a plan for digital growth and internal and external partnerships. Prior to work at Amazon, Ms. Taylor held sales and leadership positions at Meredith Corporation where she served as Vice President of Digital Revenue and Director, Digital Sales.

Ms. Taylor earned her bachelor’s degree in communications from DePauw University and her MBA from the Wharton School of Business at the University of Pennsylvania.

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