Proven Industry Executive with over 18 years of Local Broadcasting and Sales Management Experience to Lead KASW-TV and YourPHX.com
PHOENIX, Arizona and IRVING, Texas – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today that Traci Scott Wilkinson has been named Vice President and General Manager of KASW-TV (CW) and associated digital services, including community web portal YourPHX.com serving the Phoenix, AZ DMA (#12). Ms. Wilkinson will assume her new responsibilities immediately and report to Brian Jones, Executive Vice President and Co-Chief Operating Officer of Nexstar Broadcasting.
An accomplished industry executive with over 18 years of combined local broadcasting and sales management experience, Traci Scott Wilkinson most recently served as the Local Sales Manager of KSAZ-TV (FOX) / KUTP (FOX) in Phoenix. Traci’s new role at Nexstar marks her return to KASW-TV, where she previously served as Director of Sales for both the CW affiliate and KTVK-TV (IND) from 2009 to 2014. During her tenure at KASW-TV and KTVK-TV, she led the complete turnaround of the sales department and successfully addressed changing market dynamics resulting in local and national revenue share growth and elevated productivity.
Earlier in her career, Ms. Wilkinson was General Sales Manager of Entercom radio station 103.7 FM serving the Seattle, WA market (DMA #14) from 2004 to 2009, where she directed sales teams that consistently grew market share and outperformed revenue targets. Prior to that, she served Belo Corporation for six years in Seattle where she ascended from her original role as an Account Executive at KONG-TV (IND) to the stations’ Local Sales Manager. She was later promoted to Director of Local Sales at NWCN-TV, Belo’s Seattle-based cable station.
Commenting on the appointment, Brian Jones stated, “Traci Scott Wilkinson brings nearly two decades of broadcasting sales and management experience, including seven years of service in the Phoenix, Arizona market, to her new role at Nexstar. A well-respected leader, Traci has a record of building deeply engaged sales teams that have established enduring partnerships with local advertisers, businesses and community organizations by providing effective cross-platform marketing solutions. With a results-oriented focus and entrepreneurial approach to the business of broadcasting, throughout her career Traci has successfully exceeded economic goals and revenue targets while improving customer retention and new local direct business partners. Localism is our top priority at Nexstar and with Traci’s extensive large-market experience and dedication to the local communities she serves, we are confident in her ability to provide effective leadership to our Phoenix operations and look forward to her contributions.”
Commenting on her new role, Traci Scott Wilkinson stated, “Nexstar’s long-term success is a result of its deep dedication to the local communities it serves across the United States. I look forward to returning to KASW-TV and in this new role, I’m committed to delivering exceptional local programming and service to viewers and advertisers throughout the greater Phoenix region. I am excited to take on this new opportunity and work with the exceptional team of broadcasters at KASW-TV and YourPHX.com as we continue to build upon the foundation of our client service excellence across our multi-distribution marketing solutions platform.”
Ms. Wilkinson earned his Bachelor of Arts degree in Business from Pierce College in Tacoma, Washington. Traci and her husband Matthew currently reside in Phoenix, Arizona.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 104 television stations and 200 related digital multicast signals reaching 62 markets or approximately 18.1% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
Pro-forma for the completion of all announced transactions, Nexstar will own, operate, program or provide sales and other services to 171 television stations and their related low power and digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar and Media General claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, the ultimate outcome and benefits of a transaction between Nexstar and Media General and timing thereof, and future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the timing to consummate the proposed transaction; the risk that a condition to closing of the proposed transaction may not be satisfied and the transaction may not close; the risk that a regulatory approval that may be required for the proposed transaction is delayed, is not obtained or is obtained subject to conditions that are not anticipated, the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of Media General (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar and Media General undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see the definitive joint proxy statement/prospectus of Nexstar and Media General and Media General’s and Nexstar’s other filings with the SEC.
EVP and Co-Chief Operating Officer
Nexstar Broadcasting Group, Inc.
Joseph Jaffoni, Jennifer Neuman
212/835-8500 or email@example.com