Nexstar Broadcasting Names Ward Huey Vice President And General Manager Of Tyler / Longview, Texas Television And Digital Operations
Texas Native and Accomplished Industry Executive with over 20 years of Local Broadcasting / Sales Experience to Lead KETK-TV, KFXK-TV, KFXL-TV, KLPN-TV and MyEastTex.com
TYLER, LONGVIEW and IRVING, Texas – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today that Ward Huey has been appointed Vice President and General Manager of KETK-TV (NBC) and associated digital services, including community web portal MyEastTex.com serving the Tyler / Longview, TX market (DMA #109). In his new role, he will also be responsible for overseeing the joint operating agreement with White Knight Broadcasting, Inc. for television stations KFXK-TV (FOX), KFXL-LD (FOX) and KLPN-LD (MyNetworkTV). The appointment is effective immediately and Mr. Huey will report to Brian Jones, Executive Vice President and Co-Chief Operating Officer of Nexstar Broadcasting.
Ward Huey’s career in broadcast television and sales management spans over two decades, including four years with Nexstar, and he brings a comprehensive background in local, national and regional sales, new business development, inventory control and strategic planning across multiple media platforms to his new role. Mr. Huey most recently served as the Director of Sales of KNWA-TV (NBC) and KFTA-TV (FOX) in Fort Smith / Fayetteville, AR, where he consistently demonstrated effective broadcasting sales leadership, overseeing all local and national sales efforts while developing meaningful traditional and non-traditional revenue streams for the station’s multi-platform marketing services. During his tenure, he developed and led highly effective teams that implemented creative sales strategies and new media initiatives, resulting in station revenue share growth, higher customer retention and an increase in new local direct business partners.
He joined Nexstar from KUTL-TV (ABC) in Tulsa, OK, where he served as General Sales Manager. While at KUTL, he enhanced sales department performance and exceeded company objectives by delivering comprehensive marketing solutions and extraordinary client service to local and national advertisers. He developed extensive local sales expertise throughout his career, previously serving as Local Sales Manager at KFOR-TV (NBC) in Oklahoma City, OK from 2001-2006 and KENS-TV (CBS) in San Antonio, TX from 1999-2001. Mr. Huey also has experience serving as a Group Marketing Director of a software company and as a National Account Executive for a television advertising sales rep firm. Earlier in his career, he held Local Account Executive positions at several network-affiliated local television stations located in the Southwest and Southeast.
Commenting on the appointment, Brian Jones stated, “As a native Texan and four-year Nexstar Broadcasting veteran, Ward brings an intimate understanding of the local Tyler / Longview community and the Nexstar organization to his new role. He has experienced tremendous success advancing our Fort Smith / Fayetteville, Arkansas operations into a position of market leadership and established a long-term record of achieving excellent financial results by implementing sales, marketing and new media initiatives that resulted in significantly better service to local viewers, businesses and community organizations. A well-respected leader, Ward has consistently built exceptional, deeply engaged sales teams that deliver compelling and effective marketing solutions for advertisers across broadcast and digital / mobile media platforms. Throughout his career he has demonstrated a results-oriented and entrepreneurial approach and we are confident that his valuable sales management and relationship building expertise will enhance the leadership position of our broadcasting and digital media operations in Tyler / Longview. Ward is taking the logical next step in his professional career and we look forward to his contributions as we continue to enhance the effectiveness and value of our broadcast, digital and mobile services to local viewers and advertisers in East Texas.”
Commenting on his new role, Ward Huey stated, “Nexstar’s long-term success reflects its core commitment to the viewers and advertisers it serves across the United States. I look forward to returning to Texas, where I grew up and where my family and many close business contacts and personal friends reside. In my new role, I will utilize the management and marketing experience garnered over my career to further strengthen our position as leading providers of the most compelling local news content and entertainment programming in the market. I am excited to take on this new opportunity at Nexstar and look forward to working with the exceptional team of broadcasters at our Tyler / Longview station and digital operations as we continue build upon the foundation of our client service excellence across our multi-distribution marketing solutions platform.”
Mr. Huey earned his Bachelors of Arts degree in Economics from Centenary College of Louisiana in Shreveport and holds a Masters of Arts in Television Management from Southern Methodist University in Dallas, Texas.
He has served on the ABC Sales Advisory Board and was a Marketing Committee Member for the Tulsa Area United Way. Mr. Huey has also served as the Legislative Chairman of the Oklahoma City Ad Club and was a member of the Greensboro Jaycees.
Mr. Huey and his family will be immediately relocating to East Texas.
About Nexstar Broadcasting
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 104 television stations and 54 low power and digital multicast signals reaching 62 markets or approximately 18.1% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW and multicast affiliates of Telemundo, Bounce TV, Me-TV, LATV, Estrella, This TV, Weather Nation Utah, Movies! and News/Weather. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
Pro-forma for the completion of all announced transactions Nexstar will own, operate, program or provide sales and other services to 171 television stations and their related low power and digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. For more information please visit www.nexstar.tv.
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning, among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.
EVP/Co-Chief Operating Officer
Nexstar Broadcasting Group, Inc.
Joseph Jaffoni, Jennifer Neuman
212/835-8500 or email@example.com