Nexstar Broadcasting Promotes Michael J. Smith to Vice President and General Manager of Green Bay, Wisconsin and Marquette, Michigan Television and Digital Operations
Proven Industry Executive and Green Bay Resident with nearly 30 years of Local Broadcasting Experience to Lead WFRV-TV, WJMN-TV, WeAreGreenBay.com and UPMatters.com
GREEN BAY, Wisconsin; MARQUETTE, Michigan and IRVING, Texas (June 24, 2015) – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today that Michael J. Smith has been promoted to Vice President and General Manager of WFRV-TV (CBS) and associated digital services, including WeAreGreenBay.com serving Green Bay, Wisconsin DMA (#68). In his new role, he will also be responsible for overseeing WJMN-TV (CBS) and associated digital services, including UPMatters.com serving Marquette, Michigan DMA (#180). Mr. Smith will assume his new responsibilities immediately and report to Tim Busch, Executive Vice President and Co-Chief Operating Officer of Nexstar Broadcasting.
Mr. Smith replaces Joseph Denk who was recently promoted to Vice President and General Manager of Nexstar’s television and digital operations serving Memphis and Jackson, Tennessee.
Michael Smith has nearly 30 years of combined local broadcast television and sales management experience serving the Green Bay market, with the past 15 years at WFRV-TV. Since 2013, he served as General Sales Manager of WFRV-TV and associated digital services, while also acting as the National Sales Manager for WFRV-TV and WJMN-TV — a position he has held since 2000. Under his leadership, he has enhanced the overall development and growth of the traditional and digital sales operations. In addition, he developed and led highly effective teams and implemented new sales and digital initiatives resulting in increased market share and profitability at the station. During his tenure, Mr. Smith developed unique marketing programs focused on the stations’ sports and digital verticals that generated both local and national revenue share gains while significantly increasing customer retention and new local direct business partners.
Before joining Nexstar, Mr. Smith spent 12 years at WGBA-TV (NBC) and WACY-TV (MNTV) in Green Bay, WI where he ascended from his original role as an Account Executive to the stations’ Director of Sales.
Commenting on the appointment, Tim Busch stated, “As a resident of Green Bay with nearly 30 years of local broadcast television and sales management experience in the market, Michael brings to his new role at Nexstar an exceptional commitment to the local community, local businesses and advertisers, as well as an intimate understanding of the market that is unparalleled within his peer group in Green Bay. By working day in, day out with multiple individual companies, community leaders and public organizations, he has built a successful long-term record of providing exceptional service to local viewers and advertisers. Throughout his Nexstar career, Michael has consistently demonstrated effective broadcasting sales leadership. Furthermore, he has successfully exceeded economic goals while improving customer retention and viewer interaction with the Company’s broadcast and digital platforms. A respected leader in the community and this company, he has built upon a dynamic sales operation that has created deeper engagement and enduring partnerships with local advertisers and community organizations. In addition to accomplishing consistent revenue and market share growth, he was instrumental in the development of our extensive line-up of locally-produced sports programming, including popular NFL and PGA events.
“Localism is our top priority at Nexstar and with Michael’s extensive local broadcast experience, management expertise and dedication to the local communities he has served for decades, we are highly confident in his ability to provide effective leadership and build upon the achievements of our Green Bay / Marquette operations while also continuing to enhance the effectiveness and value of our expanding marketing solutions platforms.”
Commenting on his new role, Michael Smith stated, “My nearly three-decade long professional career in broadcasting has been solely dedicated to serving the local Green Bay market, with over half of that time at WFRV-TV and four years with Nexstar Broadcasting. With this promotion, I am grateful to expand my service to this exceptional community that my family and I call home, and where many close business contacts and personal friends reside. I’ve lived in Green Bay almost all of my life, and lived in Upper Michigan as a young boy, which gives me a unique understanding of both communities. In my new role, I will further leverage the management experience and deep community relationships built over my career to generate results and further strengthen our Green Bay / Marquette television and digital operations as leading providers of the most compelling entertainment, local news and sports programming in the market. I look forward to taking on this new opportunity at Nexstar and working with the exceptional team of broadcasters at WFRV-TV, WJMN-TV, WeAreGreenBay.com and UPMatters.com as we continue to build upon the foundation of excellence in client and viewer service.”
Mr. Smith earned his Bachelor of Science degree from the University of Wisconsin – Green Bay. He is a former Board Member of The Green Bay Jaycees, Optimist Club of Green Bay and Youth Go of Neenah.
Michael Smith and his wife Alice reside in Green Bay, Wisconsin.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 107 television stations and related digital multicast signals reaching 58 markets or approximately 18.0% of all U.S. television households. Nexstar’s portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Bounce TV, Me-TV, and LATV. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities.
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning, among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.
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