Louisiana Native and Accomplished Sales Management Executive Returns to Nexstar to Lead KLFY-TV (CBS) and KLFY.com
LAFAYETTE, Louisiana and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Fran McRae-Posey has been named Vice President and General Manager of KLFY-TV (CBS) and associated digital services including KLFY.com, serving Lafayette, LA (DMA #120). Ms. McRae-Posey will assume her new responsibilities immediately and report to Mike Vaughn, Senior Vice President and Regional Manager for Nexstar Broadcasting, Inc.
A Louisiana native and accomplished industry executive, Ms. McRae-Posey has over 25 years of experience in the broadcast industry and has spent the majority of her career serving local communities in Louisiana markets. She brings to her new role at Nexstar expertise in local and national sales management, local programming and content, new business development and strategic planning across multiple media platforms. She most recently served as General Sales Manager at KSLA-TV (CBS) in Shreveport, LA (DMA #82). During her tenure, Ms. McRae-Posey developed and led highly effective teams and implemented sales, marketing and digital media initiatives that resulted in increased broadcast and digital revenues, as well as market share gains. In addition, she developed innovative content strategies and launched unique digital concepts that resulted in expanded audience reach and community engagement. She was also instrumental in launching KSLA-TV’s “Anti-Bullying” campaign to spread awareness and assist local families in coping with the epidemic.
Prior to that, Ms. McRae-Posey served as General Sales Manager for KTAL-TV (NBC) in Shreveport, LA where she was responsible for developing revenue-generating strategies for the station’s local programming and leading all aspects of sales across its local, national and digital advertising verticals. Before joining KTAL-TV, she served in General Sales Manager roles at KTVQ-TV (CW) in Billings, MT (DMA #166) and at WXLV-TV (ABC) / WMYV-TV (MyNetwork) in Greensboro-H.Point-W.Salem, NC (DMA #46). Earlier in her career, Ms. McRae-Posey held various sales management positions at WVLA-TV (NBC), WGMB-TV (FOX), KZUP-CD (IND) and WBRL-CD (CW) in Baton Rouge (DMA #93).
Commenting on the appointment, Mike Vaughn noted, “Fran has an impressive broadcast television management career with a long-term record of service in Louisiana markets and we are thrilled she is returning to the Nexstar Nation in her new leadership role at our Lafayette broadcast and digital operations. She has an intimate understanding of Nexstar’s culture and a proven history of generating strong sales performance by implementing innovative marketing solutions across multiple media platforms that deliver positive results for local and national advertisers. As a native of Louisiana, she has deep community connections and has built a solid reputation as a trusted business partner who is committed to the growth and economic success of local clients. With a results-oriented and entrepreneurial approach to the business of broadcasting, she has consistently exceeded economic goals while growing digital revenues, improving customer retention and identifying new business opportunities. Fran is taking the logical next step in her professional career with Nexstar and we have the highest degree of confidence in her ability to continue enhancing the effectiveness and value of our broadcast, digital and mobile services in Lafayette.”
Commenting on her new role, Fran McRae-Posey said, “I am excited to return to Nexstar and am grateful for the opportunity to continue serving local communities in my home state of Louisiana, where I have deep personal, business and community relationships. In this new role, I will utilize the management and marketing experience built over my career to further strengthen the position of our Lafayette broadcast and digital operations. As a Louisiana native, I understand the opportunities and challenges that are facing local residents and businesses. Nexstar’s strong commitment to superior local content production combined with its scalable diversified marketing solutions will yield distinct competitive advantages for our clients. I look forward to working alongside the exceptional local media teams at KLFY-TV and KLFY.com as we continue to build upon our commitment to deliver unrivaled local news programming and service to viewers and advertisers in Lafayette.”
Ms. McRae-Posey and her family are immediately relocating to the Lafayette area.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of acquired television stations and digital businesses (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see Nexstar’s other filings with the SEC.
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