Proven Executive with over 25 years of Local Broadcasting and Sales Management Experience Promoted to Lead WBRE-TV, WYOU-TV and PAHompage.com
WILKES-BARRE/SCRANTON, Pennsylvania and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Steve Daniloff has been promoted to Vice President and General Manager of NBC affiliate WBRE-TV and associated digital services, including PAHompage.com, serving Wilkes-Barre/Scranton, PA (DMA #56). In his new role, he will also oversee Nexstar’s relationship with Mission Broadcasting’s CBS affiliate WYOU-TV under a joint operating agreement. Since 2013, Mr. Daniloff has served as WBRE-TV Director of Sales where he was responsible for overseeing all aspects of the station’s sales department. Mr. Daniloff will assume his new responsibilities immediately and report to Theresa Underwood, Senior Vice President of Nexstar Broadcasting, Inc.
Steve Daniloff replaces Robert Bee who has been promoted to Vice President and General Manager of Nexstar-owned WHTM-TV (ABC) and associated digital services, including abc27.com, serving Harrisburg, PA (DMA #43).
An accomplished industry executive, Steve Daniloff’s broadcast career spans over 25 years with expertise in local and national sales management, new business development and strategic planning across multiple media platforms. During his tenure as WBRE-TV Director of Sales, Mr. Daniloff developed and led highly effective teams and implemented sales, marketing and digital media initiatives that drove increased market share and profitability at the station. Before joining Nexstar, he served as Director of Revenue for WSAV-TV (NBC) in Savannah, GA (DMA #91) where he was responsible for developing revenue-generating strategies for the station’s local, national, political and digital advertising verticals.
From 2007 to 2011 he served as VP and General Sales Manager for Regional Sports Network, Root Sports, in Pittsburgh, PA (DMA #23) where he led a sales team tasked with selling over 240 live annual sporting events. During his tenure at Regional Sports Network, Mr. Daniloff delivered record revenue results and increased ad sales. Prior to that, he served as Regional Sales Manager for WEWS-TV (ABC) in Cleveland, OH, (DMA #19) and as General Sales Manager for WNWO-TV (NBC) in Toledo, OH (DMA #78). Earlier in his career, Mr. Daniloff served as Local Sales Manager for WKRC-TV (CBS) and WSTR-TV (MyNetworkTV) in Cincinnati, OH (DMA #36). Mr. Daniloff began his career at WOIO-TV (CBS) in Cleveland, OH (DMA #19).
Commenting on the appointment, Theresa Underwood noted, “Steve’s extensive sales management leadership and entrepreneurial approach is reflected in the ongoing revenue share outperformance and high level of sales productivity at our Wilkes-Barre/Scranton operations. Localism is a top priority at Nexstar and Steve has consistently demonstrated his strong commitment to the local communities he has proudly served for over 25 years, including eight of the last ten years serving local markets throughout Pennsylvania. A well-respected leader, he has built high-achieving, deeply engaged teams that provide unparalleled service and effective cross-platform marketing solutions to local and national advertisers, while also achieving station and digital revenue targets. Importantly, he has been a key contributor to new business development and positive sales trends in this market by fostering long-term relationships with local clients, businesses and community organizations. Steve is taking the logical next step in his professional career at Nexstar and we have the highest degree of confidence in his ability to continue enhancing the effectiveness and value of our broadcast, digital and mobile services in the Wilkes-Barre/Scranton market.”
Commenting on his new role, Steve Daniloff said, “Nexstar’s long-term success is a result of its deep dedication to the local communities it serves across the United States. I am grateful to expand my service to the outstanding community that my wife, Terry, and I call home, and where many close business contacts and personal friends reside. With this promotion, I will utilize the experience built over my career to generate results and further strengthen the position of our Wilkes-Barre/Scranton television and digital operations. I look forward to working alongside the exceptional local media teams at WBRE-TV, WYOU-TV and PAHompage.com as we continue to build upon our commitment to deliver exceptional local news and programming and service to viewers and advertisers throughout Northeast Pennsylvania.”
After earning his B.A. in Economics from the University of Chicago, Mr. Daniloff attended the University of Missouri Graduate School of Journalism where he studied Television News. He currently serves as a member of the Wilkes-Barre and Scranton Chambers of Commerce. He previously served as a Board Member on behalf several community organizations including the United Way of Luzerne County, United Way of The Coastal Empire, Shoes and Clothes for Kids (Cleveland) and Media Association of Pittsburgh. He also served on the Academic Advisory Committee of South University of Savannah and the Business Climate Subcommittee of Allegheny Business Conference of Greater Pittsburgh.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 171 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
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Nexstar Media Group, Inc.
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