Accomplished Local Broadcasting and Sales Management Executive with over 35 years of Experience Promoted to Lead WHTM-TV (ABC) and abc27.com
HARRISBURG, Pennsylvania and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Robert G. Bee has been promoted to Vice President and General Manager of WHTM-TV (ABC) and associated digital services, including abc27.com, serving Harrisburg, PA (DMA #43). Since 2012, Mr. Bee has served as Vice President and General Manager of WBRE-TV (NBC) in Wilkes-Barre/Scranton, PA (DMA #56) where he was also responsible for overseeing Nexstar’s joint operating agreement with Mission Broadcasting’s WYOU-TV (CBS). Mr. Bee will assume his new responsibilities immediately and report to Theresa Underwood, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
An industry veteran with over 35 years of broadcast and sales management experience, Mr. Bee has spent the last two decades of his career serving local communities in the great state of Pennsylvania, including five years serving Nexstar’s Wilkes-Barre/Scranton television and digital operations. During his tenure at WBRE-TV, Mr. Bee led teams that delivered effective marketing solutions for local and national advertisers, while also implementing innovative programming strategies and unique digital concepts that expanded audience reach and community engagement. Importantly, his efforts and initiatives resulted in revenue and viewership share growth, new local client partnerships and overall increased station profitability.
Before joining Nexstar, from 2003 to 2012 Mr. Bee served as Director of Sales at WTAE-TV (ABC) in Pittsburgh, PA (DMA #23), where he provided strategic oversight of all local and national sales efforts, while developing meaningful revenue streams for the station’s digital operations. Prior to that, he served as General Sales Manager of WGAL-TV (NBC) in Harrisburg, PA, (DMA #43), WXIX-TV (FOX) in Cincinnati, OH, (DMA #36) and WLIG-TV (IND) on Long Island, NY (DMA #1). Earlier in his career, Mr. Bee held sales leadership positions at Independent Television Sales, Inc. and Metromedia Television.
Commenting on the appointment, Theresa Underwood stated, “Bob has an impressive broadcast television management career that spans over 35 years, including 14 years serving local communities in Pennsylvania. A well-respected leader in our industry and Nexstar, Bob’s exceptional service and community involvement is acknowledged by local viewers, advertisers, businesses and community organizations throughout Pennsylvania. Importantly, he has a deep understanding of Nexstar and our critical functions focused on exclusive local content development for our viewers and digital users, as well as effective multi-platform marketing opportunities for our clients. In addition, he has a record of building successful sales teams that have established enduring partnerships with local advertisers and businesses, while also achieving outstanding revenue results at the stations he has managed. We are confident in Bob’s ability to successfully lead our Harrisburg operations and look forward to his contributions as we continue to enhance the effectiveness and value of our broadcast, digital and mobile services for local viewers and advertisers in Harrisburg, York, Lebanon and the surrounding local communities.”
Commenting on his new position, Robert G. Bee said, “I’d like to take this opportunity to express my sincere gratitude to the Wilkes-Barre/Scranton community and to the local clients, businesses and public organizations I’ve proudly served over the past five years, as well as the fantastic teams at WBRE-TV and WYOU-TV. I am grateful for this promotion and in my new leadership role at Nexstar’s Harrisburg television and digital operations, I will leverage the management, sales, marketing and broadcast experience built over my career to generate results and further strengthen the position of WHTM-TV and abc27.com. My wife and I are excited to return to the greater Harrisburg area, where many of our personal friends and my close business contacts reside. Nexstar’s strong commitment to superior local content production and service combined with its scalable diversified marketing solutions will yield distinct competitive advantages for our clients. I look forward to working together with the exceptional teams at WHTM-TV and abc27.com as we continue build upon the foundation of our client service excellence across our multi-distribution marketing solutions platform.”
Mr. Bee is a graduate of St. John’s University and has served the boards of several trade and franchise associations for ABC, FOX, and the Association of Independent Television Stations. He has also held community board positions at Chambers of Commerce, Luzerne Foundation, NEPA Food Bank, American Red Cross (Susquehanna Valley Chapter), Salvation Army (Lancaster and Pittsburgh), Community Hospital of Lancaster County, Capital Region Economic Development Corporation, Pennsylvania Economy League, UCP, and United Way.
Mr. Bee and his wife Betty will be immediately relocating to Harrisburg.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 171 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
This communication includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words “guidance,” “believes,” “expects,” “anticipates,” “could,” or similar expressions. For these statements, Nexstar and Media General claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this communication, concerning, among other things, the ultimate outcome and benefits of a transaction between Nexstar and Media General and timing thereof, and future financial performance, including changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the timing to consummate the proposed transaction; the risk that a condition to closing of the proposed transaction may not be satisfied and the transaction may not close; the risk that a regulatory approval that may be required for the proposed transaction is delayed, is not obtained or is obtained subject to conditions that are not anticipated, the impact of changes in national and regional economies, the ability to service and refinance our outstanding debt, successful integration of Media General (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations’ operating areas, competition from others in the broadcast television markets, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Nexstar and Media General undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this communication might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see the definitive joint proxy statement/prospectus of Nexstar and Media General and Media General’s and Nexstar’s other filings with the SEC.
SVP and Regional Sales Manager
Nexstar Media Group, Inc.
Joseph Jaffoni, Jennifer Neuman
212/835-8500 or email@example.com