Accomplished Industry Executive with 28 years of Broadcasting Experience Returns to Nexstar and the Northwest to Lead KOIN-TV and KOIN.com
PORTLAND, Oregon and IRVING, Texas – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Patrick Nevin has been named Vice President and General Manager of KOIN-TV (CBS) and associated digital services, including KOIN.com, serving Portland, Oregon (DMA #25). Mr. Nevin most recently served as interim Vice President and General Manager of the Nexstar’s CW-affiliated station KASW-TV in Phoenix, AZ (DMA #12). Mr. Nevin will immediately assume his new responsibilities and report to Brian Jones, Executive Vice President and Chief Operating Officer of Nexstar Broadcasting, Inc.
Pat Nevin’s career in broadcast television and sales management spans three decades and he brings a comprehensive background in local news production, digital services, new business development and inventory control as well as local, national and regional sales to his new role. Before joining Nexstar, he served as VP and General Manager of KFMB-TV (CBS) and KFMB AM/FM Radio in San Diego, CA (DMA #28) for five years. During his tenure, Mr. Nevin developed and led highly effective teams that executed creative sales, marketing and digital media strategies resulting in revenue share growth while significantly increasing customer retention and new local direct business. Prior to that, he was with KSAZ-TV (FOX) and KUTP-TV (MyNetworkTV) in Phoenix, AZ (DMA #12) for seven years, where he developed compelling local news programming and community-focused content, while also optimizing the stations’ digital platforms to expand audience reach and engagement. Before being promoted to General Manager, he held various senior sales management positions with KSAZ-TV, KUTP-TV and FOX Sports Arizona, where he consistently delivered excellence in client service and sales performance.
Earlier in his career, he served as General Sales Manager at WHBQ (FOX) Memphis, TN (DMA #51) and held sales management positions at KSTW-TV (CW) in Seattle, WA (DMA #14) and KHQ-TV (NBC) in Spokane, WA (DMA #73).
Commenting on the appointment, Brian Jones stated, “Patrick is a well-respected leader with an impressive broadcast television and sales management career that spans nearly three decades, including significant experience managing local media operations across large markets and in the Pacific Northwest. His exceptional service and community involvement is acknowledged by local viewers, advertisers, businesses and community organizations in the markets he has served. In addition to leading teams that delivered effective marketing solutions for local and national advertisers, he has a long-term record of exceeding economic goals by implementing innovative programming strategies and unique digital concepts while elevating the level of service provided to the local viewers and advertisers. Importantly, he played an integral role as interim General Manager at KASW-TV and has developed a solid understanding of Nexstar and our critical functions including station management, exclusive local content origination, digital and social media integration and strategic planning across multiple media platforms. Throughout his career he has demonstrated a results-oriented and entrepreneurial approach to the business of broadcasting and we are confident that his valuable management expertise, strong relationships and deep dedication to the local community will enhance the position of our broadcasting and digital media operations in Portland.”
Commenting on his new role, Patrick Nevin stated, “I am excited to take on this new opportunity at Nexstar and to return to the Pacific Northwest, a region of the country where I have deep personal, business and community relationships. Nexstar’s strong commitment to superior local content production and service combined with its scalable diversified marketing solutions will yield distinct competitive advantages for our clients. In my new role, I will utilize the management and marketing experience I have garnered over my career to further grow the operations while delivering excellent results and greater levels of service to our local viewers and advertisers. I look forward to working with the exceptional local media teams at KOIN-TV and KOIN.com as we work to expand our marketing solutions across multiple platforms for our advertising partners, while also building continued viewership growth through the delivery of enhanced local news and entertainment programming for our local viewers in the greater Portland area.”
Mr. Nevin and his wife have relocated to the Portland area, where they look forward to integrating into the local community.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 171 television stations and related digital multicast signals reaching 100 markets or approximately 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. For more information please visit www.nexstar.tv.
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