Nexstar Broadcasting Promotes Kenny Lawrence to Vice President and General Manager of its Spartanburg, South Carolina, Television and Digital Operations

Nexstar Broadcasting, Inc. has promoted Kenny Lawrence to Vice President and General Manager of the broadcast and digital operations of its Spartanburg, SC (DMA #38) duopoly, WSPA-TV (CBS), WYCW-TV (CW), WSPA.com and carolinascw.com.

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Nexstar, Largest U.S. TV Station Owner, Will Back Off TV Ratings for Ad Deals (EXCLUSIVE)

(Variety) The nation’s largest owner of television stations said it intends to drop the use of traditional TV ratings as the basis for advertising deals, and will instead work to tell sponsors about the number of people watching its programs in aggregate, no matter if they use a living-room screen or mobile device. Click here […]

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Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency

Nexstar Broadcasting is transitioning its advertising sales to a cost-per-impression (CPM) model, working with measurement partner Comscore. Impressions more accurately reflect the total number of people watching a program or commercial and are more comparable to metrics currently used on non-broadcast platforms. 

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