Nexstar Broadcasting, Inc. has promoted Kenny Lawrence to Vice President and General Manager of the broadcast and digital operations of its Spartanburg, SC (DMA #38) duopoly, WSPA-TV (CBS), WYCW-TV (CW), WSPA.com and carolinascw.com.
Nexstar Broadcasting is transitioning its advertising sales to a cost-per-impression (CPM) model, working with measurement partner Comscore. Impressions more accurately reflect the total number of people watching a program or commercial and are more comparable to metrics currently used on non-broadcast platforms.
Following a nearly $3 million renovation, Nexstar Broadcasting, Inc. has launched a new state-of-the-art local broadcast facility in Panama City, FL (DMA #149) that will serve as the home of WMBB-TV (ABC) and mypanhandle.com.
Nexstar Broadcasting is expanding local news at its recently acquired Portland (DMA #22) television station, KRCW-TV, “Portland’s CW.” Nexstar will expand the station’s 10 PM newscast to a full hour beginning Oct. 21, and will also add “Game On!”, a sports highlights show on Sunday nights, beginning Oct. 27.
Nexstar Broadcasting, Inc. named J.R. Jackson Vice President and General Manager of KSEE-TV (NBC), KGPE-TV (CBS) and associated mobile / digital operations, including YourCentralValley.com, serving Fresno, CA (DMA #55).
Nexstar Broadcasting, Inc. promoted Mark A. Higgins to Vice President and General Manager of its Tampa, FL (DMA #11) duopoly WFLA-TV (NBC) and WTTA-TV (MyNetworkTV), as well as associated digital / mobile operations under wfla.com.
Nexstar Broadcasting, Inc., has named Robert “Bobby” Totsch Vice President and General Manager of WHO-TV (NBC) and its associated mobile and digital operations, including whotv.com, serving the Des Moines, IA, market (DMA #75).
Nexstar Media Group, Inc. announced that its wholly-owned subsidiary, Nexstar Broadcasting, Inc., appointed John Trevino Vice President and General Manager of KDAF-TV (CW33) in Dallas, Texas, the nation’s fifth largest market.
Matthew Rosenfeld and Traci Wilkinson Promoted to Newly-Created Regional Management Positions Overseeing Nexstar’s Television and Digital Media Operations in Select Markets IRVING, Texas – Nexstar Media Group, Inc. (NASDAQ: NXST) announced today that Matthew Rosenfeld and Traci Wilkinson have been promoted to Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc. The appointments […]
Nexstar Media Group named Ron Romines Senior Vice President and Regional Manager, responsible for overseeing the strategic planning and business development of the Company’s broadcast and digital operations across an array of markets.