The CW’s First College Bowl Game Ranks Among the Network’s Top Three Telecasts of the Past Two Years in Total Viewers and Adults 18-49
BURBANK, CA (JANUARY 3, 2024) – The CW Network’s broadcast of the 2023 Barstool Sports Arizona Bowl on Saturday, December 30, delivered more than 1.1 million Total Viewers, according to Nielsen.
The CW’s first college bowl game, which saw the Wyoming Cowboys kick a game-winning field goal as time expired to defeat the Toledo Rockets, ranks among the network’s top three telecasts of the past two years in Total Viewers and Adults 18-49 (320,000) with viewership peaking at 1.9 million Total Viewers during the final quarter hour. In head-to-head competition, the bowl game outperformed the UCLA vs Oregon men’s basketball game on CBS by +41% in Total Viewers. The broadcast also ranks as the network’s second strongest college football game to date, only surpassed by the Florida State vs Northern Alabama game on November 18, 2023.
“The CW’s first college bowl game in network history served as the centerpiece of eight straight hours of live sports programming on Saturday alongside our ACC men’s basketball doubleheader, highlighting the power of sports on The CW,” said Brad Schwartz, President of Entertainment, The CW Network. “Live sports continue to set new ratings milestones for The CW, reinforcing the reach of broadcast television and establishing the network as a premiere destination for free, high-quality games that appeal to all sports fans.”
The CW will soon offer more than 500 hours of sports programming, with a growing roster of live sporting events on the network including ACC football, men’s and women’s basketball games and LIV Golf. The CW is also the new home of the Emmy®-award winning weekly studio series “Inside the NFL” and will broadcast WWE NXT beginning this fall and the NASCAR Xfinity Series in 2025.
About The CW Network
The CW Network, LLC is one of America’s major broadcast networks and reaches 100% of US television households. The CW delivers 15 hours of primetime entertainment programming per week in addition to over 300 hours of sports per year as the broadcast home to LIV Golf, ACC football and basketball games, “Inside the NFL,” WWE NXT beginning in 2024 and NASCAR Xfinity Series beginning in 2025. The fully ad-supported CW App, with more than 96 million downloads to date, is available for free to consumers on all major platforms and is home to the latest episodes and seasons of The CW’s primetime programming, live streaming of LIV Golf tournaments and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and largest CW affiliate group with 42 CW and CW Plus affiliates, covering 39% of the population. For more information about The CW, please visit www.cwtv.com.
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