|Nexstar Broadcasting Names Marc Montoya Senior Vice President, eMedia Sales and Operations|
- eMedia and Convergence Pioneer Brings Over 21 Years of Experience to Lead Continued Growth of Nexstar’s eMEDIA Platform -
IRVING, Texas (October 21, 2009) - Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) today announced the appointment of Marc Montoya, 47, to the position of Senior Vice President, eMEDIA Sales and Operations. The appointment, effective October 26, reflects Nexstar’s commitment to leveraging the value of its local content to support the continued growth of its community portal-based eMEDIA platform and revenue stream. Mr. Montoya will report to Nexstar Co-Chief Operating Officer, Brian Jones.
In his new position, Marc Montoya will be responsible for generating revenue through the Company’s eMEDIA operations including its 33 local community web portals as well as Nexstar’s eMEDIA teams; content, product, service and sales groups. In addition, Mr. Montoya will seek to develop and launch innovative, cutting-edge interactive and on-demand services that deliver media-rich content to consumers and provide incremental revenue streams.
Marc Montoya brings 21 years of eMEDIA sales and operations management experience to his new role at Nexstar. Prior to joining Nexstar, Mr. Montoya co-founded Noofangle Media, Inc, an Internet media company that developed websites in tandem with traditional media broadcasters and advertisers to complement their Internet presence with user-generated content. Mr. Montoya served as Noofangle’s President since 2007 and during his tenure the Company established a strong customer base comprised of major media companies, including Nexstar; developed and hosted more than 175 individual, content-rich websites for broadcast partners and extended Noofangle’s reach into 56 U.S. media markets. Prior to founding Noofangle, Marc Montoya served as Vice President of Business Development for Match.com, an operating business of InterActive Corp. During his tenure, the Company significantly expanded its relationships with MSN, AOL, Google and Comcast.
Mr. Montoya was an early pioneer in establishing partnerships between online and traditional media outlets. In 1999, he served as Senior Director, Radio and Television at Yahoo! Inc. where he conceived, launched and managed the new Yahoo! Broadcast video platform; set editorial content and business strategy for the website; coordinated with the business development, ad sales and business services teams and handled all external coordination with advertising agencies and corporate clients. He joined Yahoo! through its acquisition of Broadcast.com where Mr. Montoya created and managed its Radio and Television division which also forged relationships between online and broadcast entities. At Broadcast.com, Mr. Montoya was involved in a variety of roles including establishing and implementing the Company’s broadcast and Internet infrastructure. Marc left Yahoo! in 2002 to join AOL, where he was Executive Director for broadband content acquisition and later for broadband advertising and development. In these roles, Marc supported AOL in building platforms, product and pricing strategies to leverage the broadband opportunity. Prior to joining Broadcast.com, Marc was Director of Internet Sales at WFAA-TV (Dallas), one of the top ABC affiliates in the country. As Director of Internet Sales, he helped create and develop the WFAA Web site and before that, he directed both National and Local Sales for the station.
Commenting on the appointment, Brian Jones, stated, “Marc brings a great background in eMEDIA sales, and an impressive track record of success at Noofangle, Yahoo! and Broadcast.com. We are confident his role as an early innovator in merging broadcast content with web content combined with his outstanding leadership and entrepreneurial skills will enhance and accelerate the growth of Nexstar’s already successful eMEDIA initiatives into new channels for growth.
“Since launching our new media initiatives in 2007, Nexstar has successfully developed its 33 local community web portals into a fast growing, high margin revenue stream that complements its core local broadcast activities. Marc’s proven management abilities and sales expertise will be strong factors in achieving our goals in the second phase of growth for our eMEDIA platform.”
Mr. Montoya added, “This is an exciting opportunity to join the senior management team of an industry leading television broadcaster and to create new and innovative opportunities to drive Nexstar’s continued growth in eMEDIA based on the experience and relationships I have developed over the past 21 years. I look forward to working closely with Brian to grow revenue and bringing the Company’s eMEDIA platform to the next level.”
A native Texan, Mr. Montoya earned his Bachelor of Arts degree in Advertising from the University of Texas in 1985 and resides in Dallas/University Park with his wife Laurie and their two children, Max and Madeline.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group currently owns, operates, programs or provides sales and other services to 63 television stations in 34 markets in the states of Illinois, Indiana, Maryland, Missouri, Montana, Texas, Pennsylvania, Louisiana, Arkansas, Alabama, New York, Rhode Island, Utah and Florida. Nexstar’s television station group includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW and reaches approximately 13 million viewers or approximately 11.5% of all U.S. television households.
Statements in this news release which are not purely historical facts, including statements about forecasted financial projections (such as changes in net revenue) or other statements about anticipations, beliefs, expectations, hopes, intentions or strategies in the future, may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission, including our most recent Annual Report on Form 10-K.
# # #
Brian Jones, Co-Chief Operating Officer Joseph Jaffoni, Ratula Roy
Nexstar Broadcasting Group, Inc. Jaffoni & Collins Incorporated