KLFY

Station Profile

KLFY, News 10 is the CBS affiliate located in Lafayette, Louisiana. The station has a long history of serving Lafayette and its surrounding parishes, and is the oldest television station in the Lafayette television market. KLFY signed on the air June 3, 1955 and has served as the CBS affiliate for “Acadiana” ever since. The station has captured numerous Louisiana Association of Broadcasting (LAB) awards throughout its history. The strength of the station is its long-standing connection to the communities it serves, and its tradition of providing the best news, weather, and sports coverage in Acadiana. KLFY, News 10 focuses on providing local and national advertisers with several platforms to grow their businesses through on-air, on-line and mobile strategies. The station supports numerous local non-profit and community organizations including FoodNet Food Bank of Lafayette and the Boys and Girls Club of Acadiana through partnerships that heighten the organizations profiles and fundraising efforts. KLFY’s syndicated programming includes such top rated shows as Live with Kelly!, Dr. Phil, and Judge Judy.

Market Profile

Lafayette, LA is in the 125th largest DMA in the United States, with a population of approximately 574,708 and 243,740 television households, as reported by Nielsen Media.

Cable penetration in the market is 53.7% and ADS penetration is 35.7%. KLFY serves 8 parishes including Lafayette, Acadia, St. Martin, Iberia, Vermilion, Evangeline, St. Landry, and Jeff Davis. The biggest employers in the market come from the health-care industry, the oil industry, and a large jewelry manufacturer. Health care employers include Lafayette General, Opelousas Health Systems and Our Lady of Lourdes. Among the largest oil industry employers are companies such as Baker Hughes, Schlumberger, and Halliburton. Stuller Inc is one of the largest jewelry manufacturers in the United States and employs more than 1,600 people. Lafayette, Louisiana is home to the Ragin’ Cajuns – The University of Louisiana at Lafayette – which owns just over 1,300 acres of land in the area, has a student enrollment of over 19,000, and employs close to 1,900 people.