WRBL

Station Profile

WRBL News 3 is the Chattahoochee Valley’s On Your Side station. We put the interests of our viewers, digital content consumer and clients first in everything we do. We believe in transparency and accountability in our local government, community service and providing a voice to those who too often are not heard from – everyday people. With that in mind, we strive to deliver news, weather and local sports content on multiple platforms that is important and relevant – told through real people who are impacted by the issues and events that occur in our local market. We pride ourselves in providing outstanding service to all of our customers – from those who consume our content to those who we work with directly to grow their businesses by creating effective, creative and customized marketing solutions that reach their target client.

Market Profile

Columbus, GA is in the 126th largest DMA in the United States, with a population of approximately 524,832 and 234,620 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 51% wired, 49% ADS. Columbus is Georgia’s second-largest city and fourth-largest metropolitan area. It is home to Fort Benning – the headquarters of the United States Army Maneuver Center of Excellence as well as both the Army Infantry and Armor Schools. Columbus also boasts the world’s longest urban whitewater course on the Chattahoochee River. The market also includes the Opelika-Auburn metropolitan area in East Alabama, the home of Auburn University and one of the fastest growing areas in the United States.