WRIC

Station Profile

WRIC-TV is the ABC affiliate in Richmond, Virginia. Throughout its history the station has always held a strong news commitment to the Central Virginia area. The station has captured many Edward R. Murrow regional and national awards and numerous Virginia Association of Broadcasters awards for its newscasts and community service. WRIC-TV is committed to a hyper-local concentration to its viewers to deliver current, relevant news coverage over the air, as well as on wric.com and social media. WRIC-TV is taking the lead in high profile community projects such as The Cattle Baron’s Ball for the American Cancer Society, Zest Fest for FeedMore and The Walk to End Alzheimer’s. The station provides its viewers with the best in syndicated programming including Wheel of Fortune, Jeopardy and Dr. Phil.

Market Profile

Richmond, VA is in the 56th largest DMA in the United States, with a population of approximately 1,348,960 and 611,040 television households, as reported by Nielsen Media.

Cable/ADS penetration is estimated to be 58% Wired and 32% ADS. Richmond was voted one of the top travel destinations for 2015 and has a vibrant riverfront with a thriving restaurant and entertainment scene. The state capitol is located here and the largest employers are the Virginia State Government, Capitol One and The Virginia Commonwealth University and Health System. In addition, Amazon recently picked Richmond for its regional local fulfillment center.