(B&C) Nexstar Picks Comscore for Local, National, Cross-Platform Audience Measurement
“Nexstar Media Group said it signed a long-term deal with Comscore to provide cross-platform audience measurement metrics for its local stations, its The CW network nationally and its digital assets. The contract follows a process in which Nexstar invited measurement companies to submit proposals for improved audience measurement.” Click here to continue reading via Broadcasting […]