Station Profile

Market Profile

Dallas / Ft. Worth, TX is in the 5th largest DMA in the United States, with a population of approximately 7,029,300 and 3,041,540 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 39.8% wired, 34.2% ADS.  KDAF over-indexes the over-the-air market percentage with the market at 26% and KDAF at 30%.  Zillow ranks Dallas-Ft. Worth as #7 on the country’s hottest real estate markets for the current year. Dallas-Ft. Worth is home to 22 of the top Fortune 500 companies and home to 4 pro sports teams including the Dallas Cowboys, Dallas Mavericks, Dallas Stars & Texas Rangers.

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