KGBT

Station Profile

Throughout its 60 year+ history, KGBT-TV Channel 4 has always held a strong commitment to the communities it serves throughout the Harlingen, Weslaco, Brownsville, McAllen DMA. Today, through Mission Broadcasting, that commitment is stronger than ever, including servicing the viewers with the best possible programming and Community Affairs information available.

KGBT-TV’s digital channels include Estella, Grit and Mystery and popular syndicated programming to be announced. KGBT-TV is owned by Mission Broadcasting, Inc. and operates under various local service agreements with Nexstar Media Inc.

Market Profile

Harlingen / Weslaco / Brownsville / McAllen, TX is in the 82nd largest DMA in the United States, with a population of approximately 1,336,323 and 422,200 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 39.4% wired, 32.2% ADS. The designated market area covers four regions, Cameron, Hidalgo, Starr, and Willacy County and is located at the southernmost tip of Texas bordering Mexico. The Rio Grande Valley is home for the new University of Texas Rio Grande Valley, bringing higher education in the fields of health, biomedical research, educational, and technology to the area. Valley will be the home for the construction of a new SpaceX launch pad with space flights in the coming years bringing additional international commerce to the local Rio Grande Valley market.