WHBF D.2

Station Profile

Market Profile

Davenport, IA – Rock Island / Moline, IL is in the 104th largest DMA in the United States, with a population of approximately 644,800 and 302,600 television households, as reported by Nielsen Media.

Cable / ADS penetration in the market is estimated to be 79.5%; 39% wired and 40.5% ADS. Major employers include Alcoa, Kraft and Exelon. The Quad Cities also serves as world headquarters for John Deere and home to the Rock Island Arsenal, a major military installation. The scenic Mississippi River joins Iowa and Illinois while Interstate 80 and Quad Cities International Airport provide transportation opportunities to either coast. The Quad Cities is home to the PGA Tour’s John Deere Classic Golf Tournament, held annually in Silvis, IL and televised on the CBS television network. In 2013, Modern Woodmen Park, nestled along the Mississippi River, was voted best Minor League Ball Park in America in a USA Today poll.

Source: Nielsen Media, USA Today

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