WHO D.4

Station Profile

Market Profile

Des Moines, IA is in the 68th largest DMA in the United States, with a population of approximately 1,020,780 and 472,310 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 35% wired, 48% ADS. Des Moines is the state capital and home to many large corporations such as: Meredith Publishing, Principal Financial, Wells Fargo, Pioneer Corporation, Nationwide Insurance and more. Tech giants Facebook and Microsoft are also branching out in the Des Moines area. Forbes magazine listed Des Moines as the number one city for business and careers.

Source: Nielsen Market Data, Forbes Magazine

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