WQRF D.4

Station Profile

Market Profile

Rockford, IL is in the 138th largest DMA in the United States, with a population of approximately 425,653 and 181,440 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 88% (52% wired, 36% ADS). The Rockford market is expected to grow at a compound annual rate of 2.7% through 2011. The largest employers in this market are Rockford Health System, Hamilton Sundstrand Corporation, Swedish American Health System, and Textron, Inc.

Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007

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