October 2023 Growth Up 33% Compared to One Year Ago
Strong Editorial Coverage Along with New Election and Polling Products Drive Impressive Results
December 5, 2023 (Washington, D.C.) – The Hill, the country’s definitive digital source for non-partisan political news and information, today announced that traffic to its platform as measured by Comscore reached record numbers in October 2023—up 33% from the same period one year ago, to more than 35.5 million unique monthly visitors. According to Comscore, The Hill’s monthly unique visitors in October were almost 40% more than Axios and more than 50% greater than Politico. Comscore also reported that The Hill reached 80 million in total visits for the month.
Unique monthly visitors to The Hill were up 21% in the third quarter of 2023 compared to the same period last year, and up 34% in the second quarter compared to second quarter 2022. For all of 2023 through October, average monthly unique visitors to The Hill are up 19% compared the first ten months of 2022.
“We are very excited about the continued growth of The Hill, which was driven once again by our exceptional storytelling and team,” commented Joe Ruffolo, Senior Vice President and General Manager of The Hill. “New partnerships, sponsors, product experiences, live events, and video will enable us to continue building on this momentum as we go into 2024 as the clear leader in the political news and policy space.”
The growth was driven by The Hill’s strong coverage of the race for Speaker of the U.S. House of Representatives, along with unique, fast, and accurate coverage of the November election through its new partnership with Decision Desk HQ (DDHQ). The Hill and DDHQ will expand their partnership in 2024 to make available a range of new products on the platform, including interactive features, user-generated polling averages, and a new co-branded polling average.
About The Hill
The Hill is the nation’s leading digital-first political news brand and the definitive source for non-partisan political news and information. Inside the Beltway it’s known as an essential, agenda-setting read for lawmakers and influencers. Beyond the Capitol, millions of Americans turn to The Hill to decode how events in Washington will impact their communities and lives.
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