Michael Strober

Executive Vice President and Chief Revenue Officer

 

Michael Strober joined Nexstar Media Group, Inc. as Executive Vice President and Chief Revenue Officer in January 2023. He is responsible for leading the reimagination and execution of a new advertising sales and go-to-market strategy for the Company.

A recognized business leader with more than 25 years of experience in advertising sales, client strategy, business transformation and thought leadership, Mr. Strober has been a force in driving advertising innovation and building next-generation portfolio capabilities throughout his career. Since 2019, he has served as founder and president of Topwater Advisory Group, a strategic consultancy focused on digital transformation for several of the industry’s top media and advertising technology companies. Mr. Strober specializes in helping companies navigate the changing advertising marketplace through a focus on ad tech, data strategy, operational alignment, organizational design, product marketing and revenue management.

Prior to forming Topwater, Mr. Strober was an integral member of the leadership team that reinvented Turner Broadcasting’s advertising sales division by shifting its focus to a data-driven, insight led team targeting C-suite executives and decision-makers to drive revenue. From 2016 to 2019, Mr. Strober served as Executive Vice President, Client Strategy & Ad Innovation for Turner and was co-head of Turner Ignite, the company’s portfolio solutions division. During his tenure at Turner, Mr. Strober formed Turner’s Client Council and was a co-chair of Turner AdLab, an industry-wide initiative dedicated to improving the consumer advertising experience. Mr. Strober also served as a founding Board member of OpenAP and currently serves as a director for the advanced media analytics firm, datafuelX.

 

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