KAMC, an ABC affiliate, was acquired by Mission Broadcasting in late 2003 as part of the Quorum Broadcasting acquisition. KAMC benefits from various service agreements with Nexstar Broadcasting station KLBK. Both stations enhance their revenue share by utilizing sales projects and inventory management. KAMC enhances its local weather coverage with live Doppler radar. KAMC’s syndicated programming includes Entertainment Tonight, Rachael Ray and Live with Regis and Kelly. KAMC and KLBK will benefit from our operations in other adjacent and similar West Texas markets, and can develop strategic marketing partnerships with regional advertisers.
Lubbock, TX is in the 142nd largest DMA in the United States, with a population of approximately 401,937 and 171,450 television households, as reported by Nielsen Media.
Cable/ADS penetration in the market is estimated to be 85% (46% wired, 39% ADS). The Lubbock market is expected to grow at a compound annual rate of 2.8% through 2011. The largest employers in this market are Texas Tech University, Covenant Health System, and Lubbock School District.
Source: TVB, BIA Financial Network Market Report 3rd Edition, 2007
Station Contact Information7403 University Avenue Lubbock, TX 79423 P: (806) 745-2345 F: (806) 748-2250
George Damron, Mission Station Manager
Cindy Gilstrap, General Sales Manager
Russ Poteet, News Director